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	<title>Comments on: Don&#039;t Let Up</title>
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	<link>http://www.radian6.com/blog/2010/02/dont-let-up/</link>
	<description>Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics.</description>
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		<title>By: Make Change Stick &#124; Technology startup news GeekoPedia</title>
		<link>http://www.radian6.com/blog/2010/02/dont-let-up/#comment-3360</link>
		<dc:creator>Make Change Stick &#124; Technology startup news GeekoPedia</dc:creator>
		<pubDate>Wed, 10 Feb 2010 18:17:18 +0000</pubDate>
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		<description>[...] When getting started in social media, you cannot dismiss and ignore an organization’s fears about social media engagement. Social media success is dependant upon a drastic change in corporate culture’s thinking and execution process. Already we have addressed seven out of eight steps as defined by leading change management thinker, John Kotter – increasing the level of urgency, building the guiding team, establishing a relevant vision, communicating for buy-in, empowering action, creating short-term wins and keeping the drive alive. [...]</description>
		<content:encoded><![CDATA[<p>[...] When getting started in social media, you cannot dismiss and ignore an organization’s fears about social media engagement. Social media success is dependant upon a drastic change in corporate culture’s thinking and execution process. Already we have addressed seven out of eight steps as defined by leading change management thinker, John Kotter – increasing the level of urgency, building the guiding team, establishing a relevant vision, communicating for buy-in, empowering action, creating short-term wins and keeping the drive alive. [...]</p>
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		<title>By: Tweets that mention Don’t Let Up « Social Media Monitoring and Engagement – Radian6 -- Topsy.com</title>
		<link>http://www.radian6.com/blog/2010/02/dont-let-up/#comment-3359</link>
		<dc:creator>Tweets that mention Don’t Let Up « Social Media Monitoring and Engagement – Radian6 -- Topsy.com</dc:creator>
		<pubDate>Thu, 04 Feb 2010 22:54:53 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by radian6, Lauren Vargas, Damien Steiner Smith, Zach Doty, Andrew Bates and others. Andrew Bates said: RT @radian6: 7th Change Mgmt Step: Don&#039;t Let Up today on the @Radian6 blog - Please share your lessons learned! http://is.gd/7tJ16 [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by radian6, Lauren Vargas, Damien Steiner Smith, Zach Doty, Andrew Bates and others. Andrew Bates said: RT @radian6: 7th Change Mgmt Step: Don&#39;t Let Up today on the @Radian6 blog &#8211; Please share your lessons learned! <a href="http://is.gd/7tJ16" rel="nofollow">http://is.gd/7tJ16</a> [...]</p>
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		<title>By: T.O.W. Week Three: &#8220;Ethical&#8221; Social Media Monitoring &#171; Damara&#039;s Thoughts&#8230;;-)</title>
		<link>http://www.radian6.com/blog/2010/02/dont-let-up/#comment-3358</link>
		<dc:creator>T.O.W. Week Three: &#8220;Ethical&#8221; Social Media Monitoring &#171; Damara&#039;s Thoughts&#8230;;-)</dc:creator>
		<pubDate>Mon, 01 Feb 2010 16:37:18 +0000</pubDate>
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		<description>[...] Don&#8217;t Let Up by: Lauren [...]</description>
		<content:encoded><![CDATA[<p>[...] Don&#8217;t Let Up by: Lauren [...]</p>
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