We have reached the end of our change management journey. This process takes time, commitment and passion. While there may be times when you become so overwhelmed or stuck in a rut, do not waiver. Keep your vision in sight. Your drive will encourage and inspire others to take up your mantle and assist you in making changes endure for the better.

When getting started in social media, you cannot dismiss and ignore an organization’s fears about social media engagement. Social media success is dependent upon a drastic change in corporate culture’s thinking and execution process. Already we have addressed seven out of eight steps as defined by leading change management thinker, John Kotter – increasing the level of urgency, building the guiding team, establishing a relevant vision, communicating for buy-in, empowering action, creating short-term wins and keeping the drive alive.

Now that urgency has been established, a team in place to lead, a relevant vision is established to guide the way, you are communicating for buy-in, empowered action, identified and created short-term wins, and keeping the momentum going, how do you make the change stick?

1. Create Tradition: Change may falter if the steps established along the way to make the vision happen are not ingrained in the current culture. Remember you are changing habits. Establish processes to support the vision and create routine.
2. Establish Support Structure: Go beyond your typical employee orientation and find fun and innovative ways to communicate steps required for change. Create internal evangelists to help promote new vision instead of relying on boring video or dry handbook material.
3. Reinforce Vision: The last two steps have emphasized this…and third time is the charm to establish this new behavior - Share the feel-good stories and relationship-building that is occurring. Keep the momentum building by demonstrating the change in action! Highlight the quick and big wins.

Thank you for joining us as we have highlighted the steps needed to catalyze change in your organization. Stay tuned and we’ll package up all eight steps for you so you can bring them to the rest of your organization.