Nothing says “Community” more than sporting events, and no sporting event fosters community more than the Super Bowl. Not only do sports lovers get to have a field day (pun intended) during the Super Bowl, but the rest of us not-so-sports-lovers get to join the party and critique the ads like it’s our job.

To make the Super Bowl even more fun and engaging, Radian6 and Mullen have partnered to create BrandBowl2010, an interactive site that tracks, scores, and ranks all the good, bad, and ugly comments you make on Twitter about the Super Bowl’s famous ads and the brands that have produced them.

At any given time, the site will feature the top 10 most popular brands, as ranked by a composite score based on volume of tweets and sentiment. “Second-tier” brands will be hanging out in a sub-section of the site called the Locker Room. If you roll your cursor over a particular brand, you’ll be able to view its composite score, the number of tweets about the brand, and the overall popularity of the brand, as well as in-depth details including a spark line, sentiment index, and a word cloud of the most popular words used in talking about that brand.

To participate in BrandBowl2010, just log in on Sunday using your Twitter ID and tweet directly from the site. Join the stream of conversation by using the hashtag #brandbowl. Even if you don’t have a Twitter account, you can still check out the site and see what people are saying. When all is said and done, we’ll be sharing the final results and a pile of additional data goodness from BrandBowl2010.

Community means coming together around a common passion point, be it sports, advertising, or anything else that suits your fancy. Creating interactive experiences like BrandBowl2010 that allow people to share their opinions, expertise, and interests with each other is an important piece of the community pie.

Have fun with BrandBowl2010 and get your friends and family involved, too. Then come back after the game and let us know what you thought of the experience, would you? And while you’re here, share with us how interactive experiences like this one have benefited your community building efforts.