February 16, 2010
Radian6's Social Media Monitoring Platform Now Tracks Google Buzz
By: Chris Newton
Less than a week ago Google launched Google Buzz. We have been tracking its adoption this past week, and we believe it has already become an important platform for brands to use to listen and engage with their constituency.
Just two days after the launch, Google reported on their blog that there were over nine million buzz updates posted from mobile devices alone – that’s a rate of 200 mobile posts per minute. In addition, Google reported, “…tens of millions of people have checked Buzz out”. The launch has not been without criticism, but Google is responding rapidly to feedback and introducing changes to address user concerns.
One of the notable characteristics of Google Buzz is the high level of engagement it inspires in users. For example, Mashable’s blog post on the Windows Phone 7 launch received more than twice the engagement on its Buzz profile as it did on the main Mashable site, garnering 64 comments on Buzz compared with the original post’s 27 comments.
While Google Buzz allows users to push content from other sources connected to their Google Profile (i.e., tweets, blog posts from Google Reader, etc.), it also allows them to generate unique updates both from the web and mobile Buzz applications. This means, in order for our customers to continue receiving a complete view of the discussions about their brands, our social media coverage needed to quickly expand to include the Google Buzz platform. We are proud to say that, as of today, Radian6 monitors Google Buzz.
Public content on Google Buzz is flowing into the Radian6 system as we speak. To avoid polluting content in the system with duplicates automatically shared from other social networks, we are indexing only original content posted on Buzz either from the mobile or web interfaces. Re-posted items from Twitter or blogs will not be indexed since our platform already captures this content from the original sources. In the Radian6 platform, Buzz updates are classified as blogs since they resemble this media type the most with their support of long-form commentary and threaded comments. And, if Google Buzz continues to grow in popularity, we may assign it a media type of its own.
We now cover approximately 4.5 million Google profiles and our system is automatically and rapidly building on this number, prioritizing the most active profiles. As Radian6 users already know, we index comments from blogs, videos, forums, pictures, and online mainstream news, and we will be looking to extend this coverage to include Buzz comments as well in the coming weeks.
The social web is growing at a rapid rate, and Radian6 is poised to keep pace with that growth and continue providing holistic views of the conversations happening around brands. It will be fascinating to see how Google Buzz evolves in the future, and we’ll be closely observing that evolution and adapting our platform to make sure the social media monitoring needs of our customers and community are met.
Social comments and analytics for this post…
This post was mentioned on Twitter by brookebeason: RT @davidalston: RT @radian6 Radian6 Now Tracks Google Buzz http://ow.ly/1oL3jb...
Sam – what video are you referring to?
With all the new content, are you guys going to increase posts allowed per level?
It might be difficult to cull some filters down now that there is so much redundant data..
With all the new content, are you guys going to increase posts allowed per level?
It might be difficult to cull some filters down now that there is so much redundant data..
When conversations are happening around a buzz of a blog repost or google reader share will these be filtered out as well?? I dont understand how comments can be separated from the orginal source content and be useful.. Also the sharing feature could lead to direct sales leads because posts can be shared with notes/ questions (how will they not be filtered out)
With all due respect
Have you considered breaking the box on your revenue method?
A time used matrix or windows used or dashboards…. I feel like a post limitation will start to adversely effect the usefulness of the tool..
My 2 cents / concerns
[...] Media monitoring service Radian6 just announced that it now offers support for Google Buzz. Given that Google Buzz already has more than 9 million [...]
Hi Sam, we have been so focused on this very rapid build that tutorial videos are not done yet. Basically you will start seeing the on-topic buzzes flowing into your River of News over the next 24 hours as the crawlers start to index the buzzes. If you'd like to share your contact info with us we'd be happy to reach out and help you.
Thanks
David
Hi Sam, we have been so focused on this very rapid build that tutorial videos are not done yet. Basically you will start seeing the on-topic buzzes flowing into your River of News over the next 24 hours as the crawlers start to index the buzzes. If you'd like to share your contact info with us we'd be happy to reach out and help you.
Thanks
David
Thanks for answering my two questions…1) Q. do Radain6 users need to de-dupe content originated on another platform, e.g. Twitter [A. No, Radian6 does that for us] and 2) Q. How is Buzz categorized? [A. Under Blogs]. For the latter, I might have guessed the Micro-content that Twitter fits under, but (as we’ve seen) there are some very LONG form “Buzzers” out there. Maybe it is a new category but Blogs makes sense – for now. Thanks!
Google buzz looks cool. But I have yet to try out. Hahah
I learned a lot from this post. Thanks for posting.
Google buzz looks cool. But I have yet to try out. Hahah
I learned a lot from this post. Thanks for posting.
This is great! I will love to tell my clients that this is added to the Radian6 metrics so quickly! I am also curious to see how companies will incorporate this into their larger Social Media plans.
I have a question to ask you all, how have you seen companies adopt social media? What strategies do you like and how is is being supported by staff?
I know White Horse is doing a survey to the effect of what I am asking. They are even sharing the results with the participants.
Please take 5 minutes to fill out the survey and find even more research to support your Social Media plans.
http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please email me.
This is great! I will love to tell my clients that this is added to the Radian6 metrics so quickly! I am also curious to see how companies will incorporate this into their larger Social Media plans.
I have a question to ask you all, how have you seen companies adopt social media? What strategies do you like and how is is being supported by staff?
I know White Horse is doing a survey to the effect of what I am asking. They are even sharing the results with the participants.
Please take 5 minutes to fill out the survey and find even more research to support your Social Media plans.
http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please email me.
[...] Radian6 Now Tracks Google Buzz [...]
[...] Radian6 Now Tracks Google Buzz [...]
[...] Radian6 Now Tracks Google Buzz [...]
[...] more: Radian6's Social Media Monitoring Platform Now Tracks Google Buzz … [...]
[...] media tool vendors will be quick to start tracking Google Buzz. Radian 6 has already made this [...]
[...] media tool vendors will be quick to start tracking Google Buzz. Radian 6 has already made this [...]
[...] media tool vendors will be quick to start tracking Google Buzz. Radian 6 has already made this [...]
Great story. I use Buzz in my everyday work-flow. Really helpful!
Best regards,
John W.
Great story. I use Buzz in my everyday work-flow. Really helpful!
Best regards,
John W.
Google reported on their blog that there were over nine million buzz updates posted from mobile devices alone.
Awesome info.
When conversations are happening around a buzz of a blog repost or google reader share will these be filtered out as well?? I dont understand how comments can be separated from the orginal source content and be useful.. Also the sharing feature could lead to direct sales leads because posts can be shared with notes/ questions (how will they not be filtered out)
With all due respect
Have you considered breaking the box on your revenue method?
A time used matrix or windows used or dashboards…. I feel like a post limitation will start to adversely effect the usefulness of the tool..
My 2 cents / concerns