Radian6's Social Media Monitoring Platform Now Tracks Google Buzz
Tuesday, February 16, 2010 | 93 Comments
Tags: Google Buzz, Radian6 platform
Posted in: Announcements, Platform, Social Media News
Less than a week ago Google launched Google Buzz. We have been tracking its adoption this past week, and we believe it has already become an important platform for brands to use to listen and engage with their constituency.
Just two days after the launch, Google reported on their blog that there were over nine million buzz updates posted from mobile devices alone – that’s a rate of 200 mobile posts per minute. In addition, Google reported, “…tens of millions of people have checked Buzz out”. The launch has not been without criticism, but Google is responding rapidly to feedback and introducing changes to address user concerns.
One of the notable characteristics of Google Buzz is the high level of engagement it inspires in users. For example, Mashable’s blog post on the Windows Phone 7 launch received more than twice the engagement on its Buzz profile as it did on the main Mashable site, garnering 64 comments on Buzz compared with the original post’s 27 comments.
While Google Buzz allows users to push content from other sources connected to their Google Profile (i.e., tweets, blog posts from Google Reader, etc.), it also allows them to generate unique updates both from the web and mobile Buzz applications. This means, in order for our customers to continue receiving a complete view of the discussions about their brands, our social media coverage needed to quickly expand to include the Google Buzz platform. We are proud to say that, as of today, Radian6 monitors Google Buzz.
Public content on Google Buzz is flowing into the Radian6 system as we speak. To avoid polluting content in the system with duplicates automatically shared from other social networks, we are indexing only original content posted on Buzz either from the mobile or web interfaces. Re-posted items from Twitter or blogs will not be indexed since our platform already captures this content from the original sources. In the Radian6 platform, Buzz updates are classified as blogs since they resemble this media type the most with their support of long-form commentary and threaded comments. And, if Google Buzz continues to grow in popularity, we may assign it a media type of its own.
We now cover approximately 4.5 million Google profiles and our system is automatically and rapidly building on this number, prioritizing the most active profiles. As Radian6 users already know, we index comments from blogs, videos, forums, pictures, and online mainstream news, and we will be looking to extend this coverage to include Buzz comments as well in the coming weeks.
The social web is growing at a rapid rate, and Radian6 is poised to keep pace with that growth and continue providing holistic views of the conversations happening around brands. It will be fascinating to see how Google Buzz evolves in the future, and we’ll be closely observing that evolution and adapting our platform to make sure the social media monitoring needs of our customers and community are met.
93 Responses to “Radian6's Social Media Monitoring Platform Now Tracks Google Buzz”
jgraziani on February 16th, 2010 at 5:57 pm
Cool beans! Thanks for the update.
jgraziani on February 16th, 2010 at 5:57 pm
Cool beans! Thanks for the update.
@kenburbary on February 16th, 2010 at 6:34 pm
This is important detail on how Radian6 platform is capturing and categorizing social content originating from Buzz. Thanks Chris!
@davidalston on February 17th, 2010 at 1:08 pm
Thanks Ken.
@kenburbary on February 16th, 2010 at 6:34 pm
This is important detail on how Radian6 platform is capturing and categorizing social content originating from Buzz. Thanks Chris!
@davidalston on February 17th, 2010 at 1:08 pm
Thanks Ken.
@kenburbary on February 16th, 2010 at 6:34 pm
This is important detail on how Radian6 platform is capturing and categorizing social content originating from Buzz. Thanks Chris!
@davidalston on February 17th, 2010 at 1:08 pm
Thanks Ken.
Bryan Person on February 16th, 2010 at 6:50 pm
Kudos to you, Radian6, for integrating Google Buzz posts into your toolset your quickly. Hoping you'll also share what what you're learning about what we're all Buzzing on, too!
@davidalston on February 17th, 2010 at 1:06 pm
Thanks Bryan. We definitely will be sharing best practices and ideas on the use of Buzz as we start using it ourselves as an organization and as individuals.
Bryan Person on February 16th, 2010 at 6:50 pm
Kudos to you, Radian6, for integrating Google Buzz posts into your toolset your quickly. Hoping you'll also share what what you're learning about what we're all Buzzing on, too!
@davidalston on February 17th, 2010 at 1:06 pm
Thanks Bryan. We definitely will be sharing best practices and ideas on the use of Buzz as we start using it ourselves as an organization and as individuals.
Bryan Person on February 16th, 2010 at 6:50 pm
Kudos to you, Radian6, for integrating Google Buzz posts into your toolset your quickly. Hoping you'll also share what what you're learning about what we're all Buzzing on, too!
@davidalston on February 17th, 2010 at 1:06 pm
Thanks Bryan. We definitely will be sharing best practices and ideas on the use of Buzz as we start using it ourselves as an organization and as individuals.
Sam on February 16th, 2010 at 6:54 pm
Where is the video? I don't see it anywhere in the product. Seems like BS.
AmberNaslund on February 16th, 2010 at 7:27 pm
Sam – what video are you referring to?
Sam on February 16th, 2010 at 6:54 pm
Where is the video? I don't see it anywhere in the product. Seems like BS.
Sam on February 16th, 2010 at 6:54 pm
Where is the video? I don't see it anywhere in the product. Seems like BS.
AmberNaslund on February 16th, 2010 at 7:27 pm
Sam – what video are you referring to?
@mhandy1 on February 16th, 2010 at 7:44 pm
With all the new content, are you guys going to increase posts allowed per level?
It might be difficult to cull some filters down now that there is so much redundant data..
@davidalston on February 17th, 2010 at 1:05 pm
Since we are only tracking original Buzz posts and soon, original Buzz comments that are relevant to your topic profile keywords there shouldn't be any redundant data. We decided to ignore the reposted blogs, tweets, etc..in Buzz for this very reason since we would have already ingested that data from the original sources. Hope this helps to explain things for you.
@mhandy1 on February 17th, 2010 at 8:43 pm
When conversations are happening around a buzz of a blog repost or google reader share will these be filtered out as well?? I dont understand how comments can be separated from the orginal source content and be useful.. Also the sharing feature could lead to direct sales leads because posts can be shared with notes/ questions (how will they not be filtered out)
With all due respect
Have you considered breaking the box on your revenue method?
A time used matrix or windows used or dashboards…. I feel like a post limitation will start to adversely effect the usefulness of the tool..
My 2 cents / concerns
@mhandy1 on February 16th, 2010 at 7:44 pm
With all the new content, are you guys going to increase posts allowed per level?
It might be difficult to cull some filters down now that there is so much redundant data..
@davidalston on February 17th, 2010 at 1:05 pm
Since we are only tracking original Buzz posts and soon, original Buzz comments that are relevant to your topic profile keywords there shouldn't be any redundant data. We decided to ignore the reposted blogs, tweets, etc..in Buzz for this very reason since we would have already ingested that data from the original sources. Hope this helps to explain things for you.
@mhandy1 on February 17th, 2010 at 8:43 pm
When conversations are happening around a buzz of a blog repost or google reader share will these be filtered out as well?? I dont understand how comments can be separated from the orginal source content and be useful.. Also the sharing feature could lead to direct sales leads because posts can be shared with notes/ questions (how will they not be filtered out)
With all due respect
Have you considered breaking the box on your revenue method?
A time used matrix or windows used or dashboards…. I feel like a post limitation will start to adversely effect the usefulness of the tool..
My 2 cents / concerns
@mhandy1 on February 16th, 2010 at 7:44 pm
With all the new content, are you guys going to increase posts allowed per level?
It might be difficult to cull some filters down now that there is so much redundant data..
@davidalston on February 17th, 2010 at 1:05 pm
Since we are only tracking original Buzz posts and soon, original Buzz comments that are relevant to your topic profile keywords there shouldn't be any redundant data. We decided to ignore the reposted blogs, tweets, etc..in Buzz for this very reason since we would have already ingested that data from the original sources. Hope this helps to explain things for you.
@mhandy1 on February 17th, 2010 at 8:43 pm
When conversations are happening around a buzz of a blog repost or google reader share will these be filtered out as well?? I dont understand how comments can be separated from the orginal source content and be useful.. Also the sharing feature could lead to direct sales leads because posts can be shared with notes/ questions (how will they not be filtered out)
With all due respect
Have you considered breaking the box on your revenue method?
A time used matrix or windows used or dashboards…. I feel like a post limitation will start to adversely effect the usefulness of the tool..
My 2 cents / concerns
@Sullivan6c on February 16th, 2010 at 9:43 pm
Great work, guys!
@Sullivan6c on February 16th, 2010 at 9:43 pm
Great work, guys!
@Sullivan6c on February 16th, 2010 at 9:43 pm
Great work, guys!
@davidalston on February 16th, 2010 at 7:28 pm
Hi Sam, we have been so focused on this very rapid build that tutorial videos are not done yet. Basically you will start seeing the on-topic buzzes flowing into your River of News over the next 24 hours as the crawlers start to index the buzzes. If you'd like to share your contact info with us we'd be happy to reach out and help you.
Thanks
David
@davidalston on February 16th, 2010 at 7:28 pm
Hi Sam, we have been so focused on this very rapid build that tutorial videos are not done yet. Basically you will start seeing the on-topic buzzes flowing into your River of News over the next 24 hours as the crawlers start to index the buzzes. If you'd like to share your contact info with us we'd be happy to reach out and help you.
Thanks
David
@davidalston on February 16th, 2010 at 7:28 pm
Hi Sam, we have been so focused on this very rapid build that tutorial videos are not done yet. Basically you will start seeing the on-topic buzzes flowing into your River of News over the next 24 hours as the crawlers start to index the buzzes. If you'd like to share your contact info with us we'd be happy to reach out and help you.
Thanks
David
doug desimone on February 16th, 2010 at 7:52 pm
Thanks for answering my two questions…1) Q. do Radain6 users need to de-dupe content originated on another platform, e.g. Twitter [A. No, Radian6 does that for us] and 2) Q. How is Buzz categorized? [A. Under Blogs]. For the latter, I might have guessed the Micro-content that Twitter fits under, but (as we’ve seen) there are some very LONG form “Buzzers” out there. Maybe it is a new category but Blogs makes sense – for now. Thanks!
@davidalston on February 17th, 2010 at 1:09 pm
Thanks Doug. Yes, we went back and forth on whether to put it in micromedia as well. If it takes off we'll probably look at a category for it off on its own.
doug desimone on February 16th, 2010 at 7:52 pm
Thanks for answering my two questions…1) Q. do Radain6 users need to de-dupe content originated on another platform, e.g. Twitter [A. No, Radian6 does that for us] and 2) Q. How is Buzz categorized? [A. Under Blogs]. For the latter, I might have guessed the Micro-content that Twitter fits under, but (as we’ve seen) there are some very LONG form “Buzzers” out there. Maybe it is a new category but Blogs makes sense – for now. Thanks!
@davidalston on February 17th, 2010 at 1:09 pm
Thanks Doug. Yes, we went back and forth on whether to put it in micromedia as well. If it takes off we'll probably look at a category for it off on its own.
doug desimone on February 16th, 2010 at 7:52 pm
Thanks for answering my two questions…1) Q. do Radain6 users need to de-dupe content originated on another platform, e.g. Twitter [A. No, Radian6 does that for us] and 2) Q. How is Buzz categorized? [A. Under Blogs]. For the latter, I might have guessed the Micro-content that Twitter fits under, but (as we’ve seen) there are some very LONG form “Buzzers” out there. Maybe it is a new category but Blogs makes sense – for now. Thanks!
@davidalston on February 17th, 2010 at 1:09 pm
Thanks Doug. Yes, we went back and forth on whether to put it in micromedia as well. If it takes off we'll probably look at a category for it off on its own.
Janice Clark on February 17th, 2010 at 10:03 am
Google buzz looks cool. But I have yet to try out. Hahah
I learned a lot from this post. Thanks for posting.
Janice Clark on February 17th, 2010 at 10:03 am
Google buzz looks cool. But I have yet to try out. Hahah
I learned a lot from this post. Thanks for posting.
Janice Clark on February 17th, 2010 at 10:03 am
Google buzz looks cool. But I have yet to try out. Hahah
I learned a lot from this post. Thanks for posting.
Courtney on February 17th, 2010 at 9:15 pm
This is great! I will love to tell my clients that this is added to the Radian6 metrics so quickly! I am also curious to see how companies will incorporate this into their larger Social Media plans.
I have a question to ask you all, how have you seen companies adopt social media? What strategies do you like and how is is being supported by staff?
I know White Horse is doing a survey to the effect of what I am asking. They are even sharing the results with the participants.
Please take 5 minutes to fill out the survey and find even more research to support your Social Media plans.
http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please email me.
Courtney on February 17th, 2010 at 9:15 pm
This is great! I will love to tell my clients that this is added to the Radian6 metrics so quickly! I am also curious to see how companies will incorporate this into their larger Social Media plans.
I have a question to ask you all, how have you seen companies adopt social media? What strategies do you like and how is is being supported by staff?
I know White Horse is doing a survey to the effect of what I am asking. They are even sharing the results with the participants.
Please take 5 minutes to fill out the survey and find even more research to support your Social Media plans.
http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please email me.
Courtney on February 17th, 2010 at 9:15 pm
This is great! I will love to tell my clients that this is added to the Radian6 metrics so quickly! I am also curious to see how companies will incorporate this into their larger Social Media plans.
I have a question to ask you all, how have you seen companies adopt social media? What strategies do you like and how is is being supported by staff?
I know White Horse is doing a survey to the effect of what I am asking. They are even sharing the results with the participants.
Please take 5 minutes to fill out the survey and find even more research to support your Social Media plans.
http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please email me.
Sonny Gill on February 22nd, 2010 at 12:16 am
Just ran across this and though it's too early to tell what, if anything, will come of Google Buzz, it's great to see the Radian6 team on their toes with new happenings in the monitoring world. Good work!
Sonny Gill on February 22nd, 2010 at 12:16 am
Just ran across this and though it's too early to tell what, if anything, will come of Google Buzz, it's great to see the Radian6 team on their toes with new happenings in the monitoring world. Good work!
Sonny Gill on February 22nd, 2010 at 12:16 am
Just ran across this and though it's too early to tell what, if anything, will come of Google Buzz, it's great to see the Radian6 team on their toes with new happenings in the monitoring world. Good work!
Don @ Finance Blog on April 8th, 2010 at 10:54 am
That's quick! Glad to know you track Google Buzz.
Don @ Finance Blog on April 8th, 2010 at 10:54 am
That's quick! Glad to know you track Google Buzz.
Don @ Finance Blog on April 8th, 2010 at 10:54 am
That's quick! Glad to know you track Google Buzz.
Economic Crisis on April 11th, 2010 at 3:50 pm
This so great that radian can track google buzz, from what google says there's a lot of tracking, good luck!
Economic Crisis on April 11th, 2010 at 3:50 pm
This so great that radian can track google buzz, from what google says there's a lot of tracking, good luck!
Economic Crisis on April 11th, 2010 at 3:50 pm
This so great that radian can track google buzz, from what google says there's a lot of tracking, good luck!
John W. on April 19th, 2010 at 12:53 pm
Great story. I use Buzz in my everyday work-flow. Really helpful!
Best regards,
John W.
John W. on April 19th, 2010 at 12:53 pm
Great story. I use Buzz in my everyday work-flow. Really helpful!
Best regards,
John W.
John W. on April 19th, 2010 at 12:53 pm
Great story. I use Buzz in my everyday work-flow. Really helpful!
Best regards,
John W.
Evan on April 19th, 2010 at 12:56 pm
I learn a lot about Buzz from this story. Thank you!
Evan on April 19th, 2010 at 12:56 pm
I learn a lot about Buzz from this story. Thank you!
Evan on April 19th, 2010 at 12:56 pm
I learn a lot about Buzz from this story. Thank you!
Linux Monitoring on June 29th, 2010 at 6:56 am
System monitoring is the core of Evalescos SysOrb software program. SysOrb can monitor all your system and compared to rivaling softwares it is quite successfull in implementation due to the easy of use.
Chris on June 30th, 2010 at 10:31 am
Great work guys, now that Google Buzz changed a little bit hope that you don't have any problems
Chicago movers on August 4th, 2010 at 11:24 am
Great info and a rare resource.Thanks for sharing.
Adewale Oshineye on August 26th, 2010 at 3:07 am
Hi Guys,
Have you guys seen that the feeds you’re using to track content in Google Buzz are going to be shut down on September 20? The announcement was made here: http://groups.google.com/group/google-buzz-api/br...
You should be using the new-style feeds and the recently-launched firehose: http://googlecode.blogspot.com/2010/07/new-google...
jgraziani on February 16th, 2010 at 5:57 pm
Cool beans! Thanks for the update.