Thanks to those of you who joined us for our twebinar with Josh Reynolds, Head of Sun Microsystem’s North American MidMarket Initiative. Josh shared all kinds of great info with us today…  from some of the surprises they found when they started listening to who makes up Sun’s online community to what kind of content their community responds to best. Be sure to download the podcast if you didn’t get the chance to attend.

Josh also shared some of Sun’s challenges and successes while using social media.

Challenges:

• Finding the right technical people within the organization to get involved in Sun’s online community engagement
• Finding the right balance of content that appeals to the readership and doesn’t over-promote while still creating leads

Successes:

• Social media has helped them reach an incremental market/ audience that wasn’t being reached through traditional means
• Being able to respond to negative comments and turn the situation around

Be sure to follow Josh on twitter @JoshRey and check out his personal blog – http://convergence-sm.com on the convergence of traditional marketing and social media.

Thanks so much for listening and participating today. Check out some of the questions and great tweets below: