Historically, Sun Microsystems* has been largely known as an enterprise-focused technology solutions firm. In recent months, though, the organization has expanded into the small- and mid-sized business solutions market, and they’ve done some of that through the use of social media channels.

On next week’s Twebinar, we’ll be talking with Josh Reynolds, head of Sun’s North American MidMarket Initiative, about some of the work he’s been doing in social media to grow Sun’s share of conversation and discover what’s being said about the brand and what important topics are emerging in the conversation around the SMB market.

So, join us next Thursday, February 18th, at 2pm EST for our latest Twebinar with Sun.

If you’ve never experienced a Radian6 Twebinar, don’t worry, we’ve got you covered.

What is a Twebinar?

A Twebinar is a podcast/audio broadcast doubled up with Twitter so listeners can participate on a more interactive level. You can pose questions to guests by tagging tweets with the hashtag #radian6 and ending them with a “?”. We’ve built the Twebinar interface so you can listen, ask questions, and watch the discussion all from the Twebinar page.

Some Tips:

• Once the Twebinar has started, log in and you should hear music or the live broadcast. If you don’t hear the audio immediately, refresh your browser.
• If you log in before the Twebinar starts, refresh your browser at the scheduled start of the show and the BlogTalkRadio (BTR) interface will show up and start playing.
• To ask a question, use the #radian6 hashtag and end your tweet with a “?”.
• @DavidAlston and @MissKatieMo will be your hosts for this Twebinar. Feel free to send them questions in advance on Twitter if you’d like. We’ll also have the backchannel monitored the day of the show to make sure your day-of questions are seen.
• The audio by itself is available on our BlogTalkRadio channel, if you just want to listen.
• A recap and full broadcast of the show will be posted to our blog shortly after the event is wrapped up. You can also listen to the archive on BTR.

If you’ve got questions in the mean time, leave ‘em here and we’ll do our best to answer. We’re looking forward to next week’s Twebinar and we hope you are, too, so mark your calendars and we’ll see you then!

* Sun Microsystems was recently acquired by Oracle, but Josh has been kind enough to join us and chat about Sun’s social media involvement leading up to the acquisition.