Comments on: Six Elements of Effective Social Media Benchmarking

By: 6 elementos para una comunicación social efectiva | business analytics and social media marketing

Thu, 20 May 2010 18:55:23 +0000

[...] elementos para una comunicación social efectiva Posted on 18/05/2010 by bimark http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/ This entry was posted in Análitica Web. Bookmark the permalink. ← La nueva plataforma [...]

By: Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter

Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter — Tue, 20 Apr 2010 18:26:31 +0000

[...] Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking [...]

By: Dean Guadagni

Dean Guadagni — Tue, 20 Apr 2010 18:11:11 +0000

Chuck,

A kind thank you for linking to our Inner Architect Dell case study- we are honored.

I believe #2 on your list is incredibly important. Most companies fail to look for their prospective clients or current consumers first before launching their presence within a social network.

Here are two methods we begin with when suggesting a social network:

1. Identify which of your customers are currently using the social network your company wants to leverage. You can do this by data appending social networking information to your client database- we are seeing an average return (input email address only) of 14-20% on Facebook and 4-12% on Twitter.

2. Search using keywords, short head, long tails that are relevant to finding the conversations surrounding a brand or company.

Thanks again Chuck!

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By: 上海旅遊景點

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By: Desarae A. Veit

Desarae A. Veit — Fri, 12 Mar 2010 06:19:11 +0000

Great post thanks for sharing.

By: @KashMiah

@KashMiah — Thu, 11 Mar 2010 20:03:59 +0000

One of the biggest points you mentioned is finding the influential people. Many networks and sites have grown because they've targeted the right people or have been promoted by the right people. It's something many startups and young companies forget. An old but very powerful example is the rise of Palm as a brand. All started with word of mouth because they targeted the right people in the industry, offered their technology and then made a splash as these people went on to talk about these new gadgets Palm created.

Of course, the product or content you're developing needs to be great but getting the right people to talk about it always helps, giving it credibility unlike any other

By: Six Elements of Effective Social Media Benchmarking | Common Sense

Six Elements of Effective Social Media Benchmarking | Common Sense — Wed, 10 Mar 2010 20:29:24 +0000

[...] post originally appeared on the Radian6 blog. By: Chuck [...]

By: 房屋仲介

房屋仲介 — Wed, 10 Mar 2010 08:23:27 +0000

great to hear that. Thanks for the input. this is all

By: Allie Osmar

Allie Osmar — Mon, 08 Mar 2010 14:08:07 +0000

Great list. I would also add sentiment, both in general and in association with particular categories. This tells the other side of story (overall volume + sentiment).