Comments on: Six Elements of Effective Social Media Benchmarking http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Fri, 10 Feb 2012 21:26:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 数字传播研究小组 | 翻译即学习 » Blog Archive » 5种通过社会化媒体数据发展企业 http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-8916 数字传播研究小组 | 翻译即学习 » Blog Archive » 5种通过社会化媒体数据发展企业 Tue, 26 Jul 2011 11:55:02 +0000 http://www.radian6.com/?p=3298#comment-8916 [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...] [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...]

]]> By: 5种通过社会化媒体数据发展企业 - 番茄运营 http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3729 5种通过社会化媒体数据发展企业 - 番茄运营 Fri, 11 Feb 2011 01:13:29 +0000 http://www.radian6.com/?p=3298#comment-3729 [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...] [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...]

]]> By: 5种通过社会化媒体数据发展企业 | 优酪网 http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3728 5种通过社会化媒体数据发展企业 | 优酪网 Thu, 03 Feb 2011 02:51:09 +0000 http://www.radian6.com/?p=3298#comment-3728 [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...] [...] 在过去，公司几乎很难知道自己的品牌和活动与竞争对手相比哪个更好，除了监控竞争对手的总体业务业绩和小道消息外。而社交媒体数据却可以让公司将自己与竞争对手相比较，因为社交媒体是对外公开的。 [...]

]]> By: 5 Ways to Use Social Data to Grow Your Business « Josephbryanmedia's Blog http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3727 5 Ways to Use Social Data to Grow Your Business « Josephbryanmedia's Blog Fri, 28 Jan 2011 18:49:07 +0000 http://www.radian6.com/?p=3298#comment-3727 [...] the past, it was difficult or even impossible for business owners to know how their efforts and branding stacked up against their competition, aside from observing the general performance of the competitors’ businesses and anecdotal [...] [...] the past, it was difficult or even impossible for business owners to know how their efforts and branding stacked up against their competition, aside from observing the general performance of the competitors’ businesses and anecdotal [...]

]]> By: How To Tank a Social Media Campaign in 4 Easy Steps - Kommein http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3726 How To Tank a Social Media Campaign in 4 Easy Steps - Kommein Fri, 31 Dec 2010 17:29:58 +0000 http://www.radian6.com/?p=3298#comment-3726 [...] Six Elements of Effective Social Media Benchmarking at Radian 6 [...] [...] Six Elements of Effective Social Media Benchmarking at Radian 6 [...]

]]> By: Calculating a return on social media | Fuel Communications http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3725 Calculating a return on social media | Fuel Communications Thu, 23 Dec 2010 12:20:29 +0000 http://www.radian6.com/?p=3298#comment-3725 [...] method of analysis you adopt, it is hugely important to perform some benchmarking exercises before you start engaging with social media. What do you want to achieve? Where are you [...] [...] method of analysis you adopt, it is hugely important to perform some benchmarking exercises before you start engaging with social media. What do you want to achieve? Where are you [...]

]]> By: 6 elementos para una comunicación social efectiva | business analytics and social media marketing http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3724 6 elementos para una comunicación social efectiva | business analytics and social media marketing Thu, 20 May 2010 18:55:23 +0000 http://www.radian6.com/?p=3298#comment-3724 [...] elementos para una comunicación social efectiva Posted on 18/05/2010 by bimark http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/ This entry was posted in Análitica Web. Bookmark the permalink. ← La nueva plataforma [...] [...] elementos para una comunicación social efectiva Posted on 18/05/2010 by bimark http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/ This entry was posted in Análitica Web. Bookmark the permalink. ← La nueva plataforma [...]

]]> By: Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3723 Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter Tue, 20 Apr 2010 18:26:31 +0000 http://www.radian6.com/?p=3298#comment-3723 [...] Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking [...] [...] Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking [...]

]]> By: Dean Guadagni http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-8908 Dean Guadagni Tue, 20 Apr 2010 18:11:11 +0000 http://www.radian6.com/?p=3298#comment-8908 Chuck, A kind thank you for linking to our Inner Architect Dell case study- we are honored. I believe #2 on your list is incredibly important. Most companies fail to look for their prospective clients or current consumers first before launching their presence within a social network. Here are two methods we begin with when suggesting a social network: 1. Identify which of your customers are currently using the social network your company wants to leverage. You can do this by data appending social networking information to your client database- we are seeing an average return (input email address only) of 14-20% on Facebook and 4-12% on Twitter. 2. Search using keywords, short head, long tails that are relevant to finding the conversations surrounding a brand or company. Thanks again Chuck! Chuck,

A kind thank you for linking to our Inner Architect Dell case study- we are honored.

I believe #2 on your list is incredibly important. Most companies fail to look for their prospective clients or current consumers first before launching their presence within a social network.

Here are two methods we begin with when suggesting a social network:

1. Identify which of your customers are currently using the social network your company wants to leverage. You can do this by data appending social networking information to your client database- we are seeing an average return (input email address only) of 14-20% on Facebook and 4-12% on Twitter.

2. Search using keywords, short head, long tails that are relevant to finding the conversations surrounding a brand or company.

Thanks again Chuck!

]]> By: Dean Guadagni http://www.radian6.com/blog/2010/03/six-elements-of-effective-social-media-benchmarking/#comment-3722 Dean Guadagni Tue, 20 Apr 2010 18:11:11 +0000 http://www.radian6.com/?p=3298#comment-3722 Chuck, A kind thank you for linking to our Inner Architect Dell case study- we are honored. I believe #2 on your list is incredibly important. Most companies fail to look for their prospective clients or current consumers first before launching their presence within a social network. Here are two methods we begin with when suggesting a social network: 1. Identify which of your customers are currently using the social network your company wants to leverage. You can do this by data appending social networking information to your client database- we are seeing an average return (input email address only) of 14-20% on Facebook and 4-12% on Twitter. 2. Search using keywords, short head, long tails that are relevant to finding the conversations surrounding a brand or company. Thanks again Chuck! Chuck,

A kind thank you for linking to our Inner Architect Dell case study- we are honored.

I believe #2 on your list is incredibly important. Most companies fail to look for their prospective clients or current consumers first before launching their presence within a social network.

Here are two methods we begin with when suggesting a social network:

1. Identify which of your customers are currently using the social network your company wants to leverage. You can do this by data appending social networking information to your client database- we are seeing an average return (input email address only) of 14-20% on Facebook and 4-12% on Twitter.

2. Search using keywords, short head, long tails that are relevant to finding the conversations surrounding a brand or company.

Thanks again Chuck!

]]>