Well, folks, it’s that time again! Time for another Radian6 Webinar, and we’re so excited about this one. Brian Solis, co-author of Putting the Public Back in Public Relations and principal of FutureWorks digital agency, will be joining us Friday, April 2nd, to chat about the core concepts in his newest book, Engage!.

Being a business owner himself, Brian approaches engagement and brand sustainability on the social Web from a standpoint of thorough accountability and depth of meaning. He emphasizes the responsibility and privilege businesses have to connect with and bring value to those who’ve established themselves in the online social space through social media channels such as Twitter, Facebook, and blogs. In turn, for a business to continue creating value for itself and its community, internal players must have the proper guidance to know exactly what it is they’re doing on the social Web, how they need to measure those initiatives, and how to report that information back to the people they work with.

In Engage!, Brian breaks down why businesses should get involved on the social Web and also provides the information you need to get started engaging in the right places and fostering the relationships you build so they become impactful to your organization.

So listen in as we talk with Brian next week, and if you have any questions for Brian beforehand, feel free to leave them in the comments and we’ll be sure to ask them during the Webinar. Calendar details and the registration link are below. We hope you can join us!

When: Friday, April 2nd
Time: 10am PDT/1pm EDT
Register: Engage With Brian Solis

Photo courtesy of affiliatesummit.