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Up until recently, social media use for business has lived mostly in marketing and communications departments. Given the context of social media – online applications and platforms that allow people to connect and socialize with one another – it’s not surprising it’s lived in those departments that are founded upon tenets of clear and powerful communication.

But marketing, communications, PR, all those heavily communication-oriented pieces of the business puzzle aren’t the only places within an organization where social tools and processes can live. Customer service, sales, and product development are just a few of the additional possibilities.

The implications of socializing an enterprise – of infusing online social platforms and the principles of relationship building, collaboration, engagement, and meeting people on their own turf – are huge and vastly important to consider as the landscape of modern business continues to shift and progress at break-neck speed.

To help demystify and break down what it means to socialize your business we’ve created an ebook from Radian6 community manager Lauren Vargas’s eight-step change management series on our blog. In this ebook, we give you basic steps to:

• Foster a sense of urgency within your organization to see the value of social media outside of its typical marketing uses;
• Build a strong team of people within your organization to lead the change and integration process;
• Create a vision for socialization that is clear and aligns with the goals of your organization’s business plan;
• Communicate with your C-Suite in a way that helps them understand the goals you’re working toward to integrate social tools and methods throughout your organization;
• Empower teams throughout your business to take action;
• Find and share short-term wins that keep people motivated and feeling good about the change that’s happening;
• Remain persistent without losing sight of your goals;
• And make the changes you’ve worked hard to instill stick for the long term.

Throughout April, we’ll be discussing on our blog what it takes to socialize a business, and exactly how that socialization will affect both internal processes and external perceptions and the bottom line. Have questions for us about change management or integrating social media? Please let us know!