How’d April treat you? Did you get all you needed from us last month to get started creating some serious change in your organization? As always, if you want more, let us know — take a browse through the April ebook again, and let us know if you’ve got any questions or would like some deeper explanations of the concepts we covered.

This month we’re tackling customer service in this era of social technologies and heightened connectivity, talking about everything from creating a strategy for finding and responding to customer inquiries and comments online to identifying exactly how your customer service initiatives are creating or taking away from word-of-mouth response.

Here at Radian6, we often talk about how important it is for companies to “answer the social phone”, and hopefully the content we produce this month will detail exactly what we mean by that and why we put such emphasis on companies being aware of the comments and questions being posed about them online and taking steps to respond to them.

This month’s ebook also focuses on customer service, discussing some of the beginning steps you can take to get back to a customer-centric service and business model.

Unlike previous times, people have access to such incredibly high volumes of information and opinions these days that companies must work much harder to capture the attention of their target audience, and go above and beyond in every customer-facing touch point of their business to actually make a sale. If you consider that businesses thrive most not from one-time sales but from loyal customer patronage, companies have more work to do than ever to make even a small impact on customer buying decisions.

We want to help carry some of that workload by helping you figure out where deficiencies might be hiding in your customer service initiatives, what you can do on a social level to balance out those deficiencies, and what tools you’ll need to do that.

Have stories about how socializing your customer-facing departments has benefited your company and improved its bottom line? Please share. The real-life successes are what grounds us and gets us seeing the true value, instead of the possibilities of abstract concepts. And, of course, if you’ve got questions, just give us a shout.