Your Turn
By: Teresa Basich
Being steeped in the social media monitoring space, we’re huge advocates of listening to what people are saying about you online — whether they’re directing comments at you or just thinking “outloud” — and acting on what you’ve heard to positively impact your business and its community. Sometimes, though, taking a more openly proactive approach and asking your audience what they need and want from you is just as valuable.
In the spirit of practicing what we preach, we want to hear from you – what do you want to learn from us? What burning questions regarding all things social media, social business, measurement, monitoring, and engagement do you have that we can help answer?
This blog is yours, as are all the educational resources we provide. And while we love coming up with our own ideas for content and sharing what we think is important information for you to know, the only way this place can really be valuable is if you help shape it, as well.
Share with us what you’re ready to learn, will you?






I'm curious to know how: 1) you measure social media ROI; 2) how you explain social media ROI to your client.
Many blogs suggest there isn't such a thing, but I'm not convinced. Social media ROI, I think, has a lot to do with indirect appropriation. What do you think?
I'm curious to know how: 1) you measure social media ROI; 2) how you explain social media ROI to your client.
Many blogs suggest there isn't such a thing, but I'm not convinced. Social media ROI, I think, has a lot to do with indirect appropriation. What do you think?