By Katie Morse
Tuesday, June 29, 2010 | 7 Comments
Tags: Marketing, social media metrics, social media reporting
Posted in: Marketing, Measurement and Metrics, Social Media, Social Media Monitoring
“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox. Customer service wants to know how their activities on the social web can tie back in with their existing metrics, sales wants to see how it impacts their lead times, sales cycles, and other sales-related [...]
By Gwen McIntyre
Monday, June 28, 2010 | 3 Comments
Tags: community management, community manager, radian6 community team
Posted in: Webinar
Thank you for joining us today as we talked about community management. We had a great turn-out and lots of questions asked. As a matter of fact, there were so many awesome questions from today’s webinar that we’re going to write up an in-depth blog post that will answer them all for you – so [...]
By Lauren Fernandez
Wednesday, June 23, 2010 | 10 Comments
Tags: PR measurement, public relations, SM metrics
Posted in: Community, Measurement and Metrics
We finally have it. A way for public relations professionals to not only prove qualitative metrics, but quantitative metrics as well. We chatted last week about basic reporting templates, which goes hand in hand with what you need to measure and best practices. Social media has opened up a door for those in the PR [...]
By Lauren Vargas
Monday, June 21, 2010 | 7 Comments
Tags: social media reporting
Posted in: Social Media
Creating reports can be addictive. All of those pretty graphs and charts…the color palette! But are you reporting information that is valuable to the organization? Better yet, are you reaching out and analyzing data for specific department involvement, buy-in and alignment with overall measurable business objectives? Just like any other business channel, your social media strategies [...]
By Teresa Basich
Wednesday, June 16, 2010 | 7 Comments
Tags: community management, radian6 community team, radian6 web events
Posted in: Community, Web Events, Webinar
When: Monday, June 28th Time: 11am PDT/2pm EDT Click here to register. We chew over the concept of community management quite a bit here at Radian6. It’s a huge part of what we do and how we’re structured as a company, and we’ve found that the definition of community management – once centered around forum [...]
By Amber Naslund
Monday, June 14, 2010 | 65 Comments
Tags: community management, community management roles, radian6, Social Media, Social Media jobs
Posted in: Community, Social Media
Community management isn’t what it used to be. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. Handling some support issues. Dealing with trolls, helping people with questions. That kind of thing. But community management, [...]
By Lauren Fernandez
Thursday, June 10, 2010 | 25 Comments
Tags: Social Media, social media analysis, social media reporting
Posted in: Measurement and Metrics, Social Media
Social media is not a band-aid approach for the brands you work with and for. Strategy, tactics, objectives, and reporting are specific to the client and their particular needs, and which outcomes are most relevant to goals presented. However, you can base your reporting off of five simple questions and cultivate to specific cases. In [...]
By Dave Clark
Wednesday, June 9, 2010 | 2 Comments
Tags: Acuity Forums, Calgary, Executing Social Media, Rob Begg, Vancouver
Posted in: Events
Vancouver, BC – June 16th, 2010 Calgary, AB – June 17th, 2010 We’re thrilled to be a part of the next two Executing Social Media events happening next week in Vancouver and Calgary. Along with many other great presentations, you can catch Rob Begg, Director of Marketing here at Radian6 as he presents: “When Community Floats [...]
By Amber Naslund
Wednesday, June 9, 2010 | 7 Comments
Tags: community engagement metrics, community team series, measurement, metrics, radian6 community team
Posted in: Community, Measurement and Metrics, Social Media
As a team, we’re structured rather uniquely. In the past few posts, we’ve covered: The Radian6 community team’s goals and purpose Our community team roles and players A bit about our listening setup and strategy Today, in the final post in the series, we’ll discuss something we’re often asked about: what we measure to determine [...]
By Teresa Basich
Monday, June 7, 2010 | 2 Comments
Tags: Radian6 ebooks, social media analytics, social media reporting, social media strategies
Posted in: Listening, Measurement and Metrics, Social Media
We don’t usually use the “101” term around here, but when it comes to analytics reporting, and more specifically the reporting of social media analytics, it seems appropriate for how we’re handling our blogging endeavors this month. You see, we’re getting down to the very basics of reporting in June, providing tips, tricks, and advice [...]
