I think it remains reasonable on some level to task a group towards the relationship a company has with its 'constituency', as you put it. That's been true forever, in one way or another. I suppose there's some idealism in my perspective on the reality of today's business climate, so far as I'm running a small company and have been outside of the traditional business environment for a while now.

Nevertheless, in my dealings with major conglomerates in hugely traditional, slow moving industries (Wall Street, for instance), the interaction is increasingly transparent and digital. I'm on conference calls with executives who hear my name and hit me up on LinkedIn minutes later. I'm not suggesting that companies have the internet figured out, but they all know that it is there and can't be ignored. As individuals, they have a grip on the concept of the unavoidable relationship they have with the world outside. Interestingly, determining an 'official' strategy seems to preoccupy them these days.

I honestly think in most cases they'd be best served by just getting out there and being themselves.

A company IS it's people.

The brand, today, is the humanity you offer your audience.

Here I am being idealistic again:)

I think it remains reasonable on some level to task a group towards the relationship a company has with its 'constituency', as you put it. That's been true forever, in one way or another. I suppose there's some idealism in my perspective on the reality of today's business climate, so far as I'm running a small company and have been outside of the traditional business environment for a while now.

Nevertheless, in my dealings with major conglomerates in hugely traditional, slow moving industries (Wall Street, for instance), the interaction is increasingly transparent and digital. I'm on conference calls with executives who hear my name and hit me up on LinkedIn minutes later. I'm not suggesting that companies have the internet figured out, but they all know that it is there and can't be ignored. As individuals, they have a grip on the concept of the unavoidable relationship they have with the world outside. Interestingly, determining an 'official' strategy seems to preoccupy them these days.

I honestly think in most cases they'd be best served by just getting out there and being themselves.

A company IS it's people.

The brand, today, is the humanity you offer your audience.

Here I am being idealistic again:)

I think it remains reasonable on some level to task a group towards the relationship a company has with its 'constituency', as you put it. That's been true forever, in one way or another. I suppose there's some idealism in my perspective on the reality of today's business climate, so far as I'm running a small company and have been outside of the traditional business environment for a while now.

Nevertheless, in my dealings with major conglomerates in hugely traditional, slow moving industries (Wall Street, for instance), the interaction is increasingly transparent and digital. I'm on conference calls with executives who hear my name and hit me up on LinkedIn minutes later. I'm not suggesting that companies have the internet figured out, but they all know that it is there and can't be ignored. As individuals, they have a grip on the concept of the unavoidable relationship they have with the world outside. Interestingly, determining an 'official' strategy seems to preoccupy them these days.

I honestly think in most cases they'd be best served by just getting out there and being themselves.

A company IS it's people.

The brand, today, is the humanity you offer your audience.

Here I am being idealistic again:)