Join us this Thursday, June 10th, 2010 at 12:00pm ET/9:00am PT as Lauren Vargas teams up with the folks at Unica and the Web Analytics Association to discuss best practices of combining social media monitoring and web analytics.

About this webcast:

Measuring social media success is a coin with two faces:

1. What are participants saying about you outside your website and sphere of influence?
2. What is the influenced behavior that results on your websites, Facebook presence, Tweets, ads, etc.

But neither web analytics nor social media monitoring in isolation from each other would be able to bring together these two faces of the coin. That is why it is so critical to combine and integrate analysis from both sources.

This unique event brings together leaders from social media monitoring (Radian6) and web analytics (Unica). Tune in to learn:

1. A practical framework for social media measurement that helps you avoid analysis paralysis
2. The Why? and How? of combining social media monitoring with web analytics
3. How to go beyond social media analytics to increasing viral reach and social relationship success

For more details or to register for this free webinar, click here.