Social Media Listening, Measurement, and Engagement Primer

Thursday June 3, 2010

2010 is speeding by at such a fast pace that we’re thinking it’s time to slow things down around here and get back to basics. The content you’ll be seeing around here in the months to come is going to be a bit more brass tack-ish as we return to the fundamentals of social media listening, measurement, and engagement.

We’re starting the slow-down with June’s eBook, a primer to help get you started with social media listening, measurement, and engagement. We’ve broken down these categories of social media application into listening, measurement, and engagement for your brand, your competitive landscape, and your industry.

As is mentioned in the eBook itself, although we take a corporate angle with the content, the explanations and advice we provide is applicable in agency, non-profit, and higher-ed situations, too. The foundations for doing anything on the social web are the same; it’s at the tactic level that things need switching up.

At the back of the eBook we’ve also provided a grid of content from our archives that you can reference for additional details or perspective at any point in your social media involvement. Just click on through and read up, and let us know if you’ve got any questions about what you’ve read – or what you haven’t read.

And on the Radian6 blog this month we’ll be chatting about reporting, taking on finer points like why there is no one best way to report social media analytics and insights, questions you should be asking to determine which stats to report and how, and the nuances of various departmental reports and reporting methodologies.

Questions for us? Feedback about our eBook? Ideas and suggestions to share with your peers about the practice of reporting and what it entails? Let’s kick things off around here; we’re ready for June and hope you are, too.

Videos to Watch