There’s quite a demand for case studies in our neck of the woods, and we understand why: When something as new as social media hits the scene, people want to see successful precedent before jumping into the mix. And while it can be a bit tough to find the right stories to share — we’re all still learning here, right? — there are definitely a few worth telling, and we’ve got one for you today.

Intuit’s TurboTax product has been a tax season staple of numerous households for years, and quite a few of the folks in those households have offered great suggestions for product improvements and updates. Six years ago, Intuit decided to organize and empower this tuned-in, passionate segment of their user base and created a user community called the TurboTax Inner Circle centered solely around improving the functionality and usability of the TurboTax product.

In this case study, Christine Morrison and Ali McCourt of Intuit share with us how the Inner Circle came to be, some of the growing pains they faced getting the community up and running, and some of the lessons they’ve learned in building a basic beta testing program into a 25,000-member-strong, highly active community.

Click that link up there to read more about Intuit’s Inner Circle, and feel free to browse through the rest of our Resource Library to find more customer stories, presentations, and content to feed your brain. And let us know what you think about what Intuit is up to!