Radian6 Stands Apart With Superior Software and Strategy for Social Media Monitoring & Engagement

CAMBRIDGE, MA–(Marketwire – July 21, 2010) – Radian6, the leading social media monitoring and engagement platform, today announced it has been chosen as a “leader” in independent research firm Forrester Research, Inc.’s “The Forrester Wave™: Listening Platforms, Q3, 2010″ report, released earlier this week.

In the report, which evaluated the Radian6 Dashboard, as well as a pre-launch version of Radian6′s Engagement Console — a social media desktop client that streamlines listening and engagement across the enterprise — Radian6 ranked above other platforms for functionality and was the only company to receive a 5.00 out of 5.00 score for product strategy and leading scores in market presence in both customers and financials.

Specifically, Radian6 was honored for its:

• Comprehensive Market Presence – “Radian6 delivers one of the most popular listening platforms in the market, with the largest market presence of any vendor.”
• Depth in Functionality – “Radian6 also leads the market with its dashboard functionality — providing more features and tool sets for a broad range of use cases across many business lines.”
• Superior Product Offering – “With the recent addition of its Engagement Console and continued developments for data integration options into CRM and existing analytics systems, Radian6 ups the ante for what features listening platforms must provide.”

Nine major vendors were included in the study, and were assessed against 76 criteria, grouped into three high-level buckets: current offering, strategy and market presence. Data sources used included hands-on lab evaluation, vendor surveys and product demos.

The Radian6 solution provides companies and agencies with the real-time tools to monitor the social web. Thousands of brands already rely on Radian6 to listen and engage with their customers online, including world-leading brands such as AAA, Comcast, Dell, GE, Kodak, Microsoft, MTV, Southwest Airlines and UPS.

About Radian6 Technologies, Inc.
Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company’s new Engagement Console enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Analysis widgets on the Radian6 dashboard give users the ability to uncover the top influencers and trends as well as which conversations are having an impact online. Radian6 was founded in 2006 and is based in New Brunswick.