Social Media Engagement, Strategy, and Policy Development
By: Teresa Basich
As we work toward making sense of online engagement it’s important we’re able to look to each other for examples of what’s working and what’s not, and speak with each other openly about our strategies and processes for managing our own conversations on the web.
You’ve probably seen a few companies release their own internal engagement guidelines and policies for public consumption in an effort to be candid and transparent about their online interactions. We applaud that openness and feel that kind of process sharing is invaluable to understanding the true potential social media integration holds for businesses.
We’re throwing our hat in the ring this month and offering up our own monitoring and engagement playbook – yes, the one we use within the walls of Radian6 – to give you a taste of what engagement looks like for a company that lives and breathes through the power of the social web.
Because this is our internal playbook, it features processes that lean heavily on the use of our dashboard and Engagement Console, and is also tailored to help us achieve our own goals for social media engagement. Take those couple things into consideration when you’re flipping through the PDF.
Throughout August we’ll be walking down the engagement trail and discussing the nuances of talking and connecting with your online audience on our blog, and we’ll also be discussing the value of framing your engagement initiatives with guidelines and policies to make them scalable and align them with your current company goals and employee practices.
You’ll see us generalizing some of the content in our playbook, as well, and adding some more detail to the engagement picture for you to think through and absorb for your own purposes.
As always, if you’ve got any questions about engagement or about our playbook, please feel free to leave us your thoughts in a comment or email us at community@radian6.com. We’re looking forward to this month in a big way, and hope you come back and join us for the conversations we’ll be having around online engagement.
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[...] stumbled upon today a very interesting “playbook” by Radian6 called Monitoring and Engagement Playbook. It has some useful advices for the over-stressed community managers (or people who have been [...]