We’re thrilled to announce that Charlene Li, founder of the research-based advisory firm Altimeter Group and co-author of the renowned Groundswell, will be joining us for a webinar at the end of this month to discuss her latest book, Open Leadership: How Social Technology Can Transform the Way You Lead.

When: Friday, July 30th
Time: 9am PDT/12pm EDT
Click here to register.

For quite a few folks, Groundswell was the book that broke down barriers to accepting Web 2.0 as an opportunity to make their businesses better. In many ways, Charlene Li and Josh Bernoff began their own groundswell by writing a book that honed in on the paradigm shift we’re experiencing in business today.

Open Leadership picks up where Groundswell left off, offering to social media advocates the fodder they need to help their leadership teams open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.

From Open Leadership’s introduction:

“…put aside the calls to be more transparent, to be authentic, and–my favorite–to be ‘real.’ The question isn’t whether you will be transparent, authentic, and real, but rather, how much you will let go and be open in the face of new technologies. Transparency, authenticity, and the sense that you are being real are the by-products of your decision to be open.”

So listen in on Friday, July 30th at 9am PDT/12pm EDT as we dig into Open Leadership with author Charlene Li. Our Senior Community Manager Lauren Vargas will be hosting this webinar, which will consist of a short presentation by Charlene, a Q&A facilitated by Lauren, and a chance for you, our audience, to ask your questions, as well. You’ll be able to tweet questions to us using the #radian6 hashtag, and you’ll also be able to pose questions directly on our webinar platform.

If you’ve got any initial questions or thoughts, please feel free to share them here in the comments. We look forward to having you join us!