For all that social media is all the talk of the business town these days, the B2B sector seems to be having a tough time making sense of – or seeing the value of – these channels. Are they really useful for the B2B world? All we see is B2C success, are there cases of B2B social media success out there? How do we make social media work for us?

We offer a resounding “Yes!” as answer to those first questions, and as for that last one, well, that’s the question we’ll be working to answer for you throughout September. This month we’ll be offering up as many tips, concepts, anecdotes, and examples to help you start connecting the dots between your B2B company and social media.

And to support our social-media-for-B2B endeavors, we’ve written up quite the eBook that faces head-on the argument that states social media only fits the B2C business dynamic. We don’t agree with that statement, and we’ve taken the liberty of laying out exactly why we don’t agree, as well as providing some concrete examples of goal and objective setting and strategy development for you B2Bers to refer to.

We hope you’ll be on our side by the time September 30^th rolls around. Social media in its purest form is communication, and communication keeps business moving, no matter how it’s facilitated. We’ll do our best to round out the social-med-for-B2B discussion for you, so please jump in and share your thoughts on this topic, and if you’ve got any questions for us, you know what to do (leave us your questions in the comments section, that’s what you do).