This week may have been short for some (US holiday), but all of you kept cranking out though-provoking content. We wanted to share some of our best reads of the week.

Managing your word of mouth influencers – it isn’t all about social media by Steven Van Beleghem – Influencers are closer than you think…try searching amongst your workforce.

5 Steps to Thinking More Socially About Communications by Dave Fleet – Shift your thinking from traditional to social communications. What would you add?

Why Amazon Doesn’t Understand Social Commerce by Leigh Duncan Durst – No matter how big an organization you may be, never underestimate the voice of the customer.

Budget for Content not Distribution by Ron Ploof – A must-read for those preparing for 2011 goal and strategy planning.

Study: NASA, White House are social media savvy by Lance Whitney – Gloves off! There are no more excuses. If government can harness the power of social media, every organization can do the same.

Reaching for social CRM success (or failure) by Michael Kringsman – Positive change begins with the planting of a seed.

Social CRM FTW: How Real Companies are Going Social and Winning by Lauren Carlson – Great inspiration from some familiar names.

Looking back at 2010 – In 2010 by Paul Greenberg – Paul has the pulse on changes happening at lightening speed in the social CRM industry…are you up to date?

Happy reading! If you have any submissions for next week, please let us know.

Disclaimer: Some of the folks here are friends of ours and there’s a good chance we’ve worked with them in some sense or another. In light of that, we have to say we’re just sharing great writing today, with nothing else wrapped into that sharing. Enjoy!