It’s that time again—time to share some great thoughts from around the social web about the social web. We’ve got some cool stuff for you today, so rather than keep you waiting we’ll just get to it. (If you’d like a quick explanation of the basis for our Friday link sharing, feel free to check out last week’s inaugural post.)

The Social CRM Fallacy That Could Kill Your Business, by Christopher J. Bucholtz

This one is for our social CRM (SCRM) community. Well, really, it’s for anyone looking into implementing SCRM into their customer relationship processes. The truth is that most folks considering the benefits of SCRM are waiting for “best practices” before moving forward with their plans. In this article, Christopher discusses why waiting for someone else’s SCRM successes might just hurt your business.

The CRM Watchlist 2011 Preseason: Who’s Gonna Make the Team, by Paul Greenberg

In the spirit of community and crowdsourcing, one of SCRM’s foremost thought leaders, Paul Greenberg, is compiling his annual CRM Watchlist with your help. In Paul’s post he outlines the CRM categories he’ll be looking at, the criteria he uses to rank players, and the list of companies he’s been watching throughout 2010. Want to toss your thoughts into the ring? He’s hoping you do, so head on over and speak up.

The Three Essential Processes of Marketing, by Tom Webster

Every single marketer out there should read this post. Tom asserts the most important processes that comprise any marketing program and asks if your program has all three in place. We highly recommend you take a read through and review the foundations of your marketing efforts afterward.

Getting Good Buy-in on Web Projects, by Anne Caborn

While the management of your brand’s website is usually left in the hands of a few people, multiple people from a variety of business functions should be closely involved in its development to ensure that the final product truly represents the organization behind it. In this article, Anne shares some strong approaches for getting the buy-in you need around your company to create a great branded website.

Facebook Messages: Email Marketing Analysis, by DJ Waldow

The big news this week, aside from The Beatles catalog being available on iTunes, is the launch of Facebook Messages. In this post DJ Waldow, email marketer and community manager extraordinaire, dives into the specifics of Facebook Messages and provides great insight and recommendations for those running email marketing campaigns. The main point? The advent of the social inbox means that providing solid, useful, interesting content is more important than ever before.

These are our picks for the week! Have more to add? Please share in the comments!

Disclaimer: Some of the folks here are friends of ours and there’s a good chance we’ve worked with them in some sense or another. In light of that, we have to say we’re just sharing great writing today, with nothing else wrapped into that sharing. Enjoy!

Tags: Anne Caborn, Christopher J. Bucholtz, content strategy, DJ Waldow, email marketing, market research, Paul Greenberg, scrm, Tom Webster