It’s that time again. Time to reflect on another year gone by, look at what we’ve improved and what could use improvement, and prep for the upcoming year. The reflective process is a natural part of life and a requisite for business, and we’d like to help you along with that process with our December eBook.

In it, we’ve included nine major “rules” for social media use that have developed over this last year, which are grouped into the categories of listening, measurement, and engagement (so you get three “rules” per category).

Why the quotation marks around “rules”? The applicability of any rule is always relative to a situation, and there’s a slight chance that one of these rules won’t be appropriate for your work with social media (we’re talking really slight chance here). We believe these will all apply, though, and hope that they inspire you to review your current social media programs to make sure you’re employing some (if not all) of them.

The rules in this eBook are fairly timeless and broad reaching, but we’ve provided some solid ideas and recommendations to help you apply them directly to your social media efforts.

As 2010 comes to a close, set aside enough time to thoroughly review all you’ve done with social media this year and prep yourself for the year ahead. As fast moving as this space is, and with the ground the concept social business is poised to cover, it’s essential we all hit the ground of 2011 running.