When: Wednesday, December 15th
Time: 2pm EST/11am PST
Click here to register.

We’re interrupting our regularly scheduled Fantastic Friday (Social Media) Reading series to let you folks know about our next webinar! In just a couple weeks, Radian6′s Lauren Vargas will be hosting CRM expert Brent Leary to discuss how social CRM has developed into the budding industry it is today, and where it’s headed in the months to come.

The integration of social media-based communication into business has created a need for organizations to capture and use the information and commentary their customers, prospects, and brand-focused communities share across the social web. Social CRM as a practice has developed as a solution to that need, and will only grow in importance as more companies weave social media into their business models.

Brent is well known in the CRM and social CRM communities and is a co-founder and partner of CRM Essentials, LLC, a CRM advisory/consulting firm; an award-winning blogger; and the co-author of Barack 2.0: Social Media Lessons for Small Business. Lauren is our in-house CRM authority, so this webinar should be filled with some great insights and conversation around the evolution of social CRM.

The webinar will include a short presentation from Brent and will be followed up with a Q&A that Lauren will host. As always, we’ll be taking audience questions for Brent throughout the webinar, and for our Twitter-using audience members, feel free to use the #radian6 hashtag during the webinar to share soundbites and ask questions.

Have the time to listen in? Please do! Click on the link above to register, and we look forward to having you join us. If you have any questions beforehand, please feel free to leave them in the comments.

Tags: Brent Leary, lauren vargas, Radian6 Webinars, social CRM