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The Super Bowl of Advertising


Ahh the Super Bowl. The greatest sports spectacle in the world. Gridiron monsters facing off to determine football supremacy. This year’s game features two great old-school franchises. It’s gonna be great.

Of course, it’s an event that goes beyond sports. It is a cultural touchstone, a community gathering, a reason to eat too much chili and wings.

And then there’s the advertising. The Super Bowl is the, well, Super Bowl of advertising. It is where brands spend big bucks to unveil their most creative spots.

Last year Radian6 partnered with our friends at Mullen to measure the online brand lift resulting from Super Bowl ads. We called it the Brand Bowl.

This year the Brand Bowl is back and it is bigger than ever with direct feeds from Hulu and hosting at Boston.com. We’ll use the Radian6 platform to determine which ads are creating the most online buzz. Last year Doritos came out on top. This year…who knows?

As we get ready for the Brand Bowl, let’s revisit some of the best Super Bowl ads of all time. Better yet, why don’t you pick your favorites out of the top 20 we’ve picked (see below) and we’ll rank your top five of all time. Just leave your picks in the comments and we’ll collect them and report back after the big game.

Take a look and get voting!

Apple: 1984 (1984)

Reebok: Terry Tate Office Linebacker (2003)

McDonalds: Jordan vs. Bird (1993)

Snickers: Betty White (2010)

Budweiser: Respect (2002)

McDonalds: Big Mac Song (1975)

Etrade: Baby (2008)

EDS: Cat Herding (2005)

Coke: Mean Joe Green – Have a Coke and a Smile (1980)

Noxema: I’m Gonna Get Creamed (1973)

Pepsi: Just One Look (1992)

Google: Parisian Love (2010)

Monster.com: When I Grow Up (1999)

Budweiser: Little Clydesdale (2006)

Wendys: Where’s the Beef? (1984)

Budweiser: Wassup (2000)

FedEx: Castaway (2003)

Budweiser: Frogs (1995)

Ameriquest: Don’t Judge Too Quickly (2003)

Michelob Ultra Amber: Touch Football (2006



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One Response to “The Super Bowl of Advertising”

  1. [...] This post was mentioned on Twitter by Christian Betancourt, Tom Hasselman, Mike Huggard, Sara, Brad Dorman and others. Brad Dorman said: RT @TomHasselman: The Super Bowl of Advertising http://bit.ly/gzkU0i [...]

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