Not everything that is possible with the Radian6 platform comes packaged in our Dashboard or Engagement Console. Many of the coolest projects we’ve been a part of have been built using our API. Take Brandbowl for example. With Brandbowl, we partnered with Mullen and Boston.com and measured the online brand lift from a Super Bowl ad. This included total brand mentions and sentiment. In all, over 300,000 Tweets were analyzed during the course of the big game.

As social media develops further, more and more boundaries are being pushed with innovative projects like Brandbowl and others, projects that go outside the box and test the limits of what is possible. At our upcoming Social2011 panel Behind the Curtain: The Wizards of API we are going straight to the experts to find out more about it.

Joining us on our road to understanding what is possible we’ll have Edward Boches, Chief Innovation Officer from Mullen, Alex Brasil Analytical Lead at Google, Tony MacDonell, Chief Technology Officer of Teknision Inc. and Sean Greenlaw President/Project Manager of Lashpoint. These panelists have a wonderful split of marketing and technically geared thoughts that will give us a well balanced panel ready to answer any and all questions you may have. Each of them have very unique experiences dealing with API with some great use cases war stories of how the space has evolved.

What can you expect from this panel? We’ll touch on areas like how API can be used for extending functionality, improving automation and of course discuss the visualization that is possible for campaigns. And as always, we would like your input. What would you like to see in this panel? What burning API questions are bouncing around in your heads? Let us know in the comments section so that we can make sure we cover what you would like to see!

Tags: Radian6 Social 2011