Here at Radian6 we are all about transparency and we tend to keep our clients in the loop with everything we’re developing and going to be releasing in the near future since it’s all based on their needs. Today, we have a confession to make. We’ve been keeping a secret from you so that we could unleash a few surprises during our Social 2011 user conference that we hope no one saw coming.

Have you ever spent days combing through thousands of posts hoping to understand what people are talking about? Looking for that one trend hidden away that will make your social media investment tried, tested and proven?  Have you ever wondered about insights such as age range, gender, location, trend of conversation or countless other stats that are important to your company? Today, we take a step towards turning that curiosity into knowledge.

We are very happy to announce the newest addition to our platform, Radian6 Insights.

What are Insights?

Insights are answers. Insights give meaning to unstructured volumes of content based your needs and integrated into our current dashboard offering. Current partners include Klout, OpenAmplify and OpenCalais. The insights that each of these partners offer (like age range, location, influencer score, textual analysis) are added as drill down options on the Dashboard widgets, so you are able to take your Radian6 topic profile mentions and overlay the insight partner data all in one place. No exporting River of News and doing comparative analysis in Excel to these providers data from your separate account, now it’s all been brought together for you.

Why Insights?

Because they make sense. We are passionate about giving you, our users, everything you need to make your social media journey easier. In this case, the best solution that we can provide you is the ability to access these Insights providers who are experts in their own fields already. Our goal is to continue to add providers that will be beneficial to our users.

How Does this work?

You select the providers you want to see in your environment, connect your existing account or have a new one created and then sit back and let the fun begin. Like a little more? Check out this video and the screenshot below to understand what these Insights look like.

A little Radian6 Flavor?

What can we say, we always need to make sure we’re in the mix so we’ve developed some of our own native insights, like the ever elusive RT tracking. Say what? Oh yes, our development team has heard your support calls and know you want an easy way to find out how many people re-tweet posts.  They’ve created a great little insight to give you that information.

Over the next four weeks we’ll be doing a deep dive here on the platform blog into each provider to give you an overview of what they will provide, the practical ‘how to’ use within our platform and of course some neat, in-depth use cases on how to make the best of these providers.

As always, we are waiting to hear to your feedback so be sure to leave us some comment love!