Over the last year, businesses have not only explored “why” questions about social media adoption, but increasingly been asking “how.” Operationalizing social media in almost any company is a challenge, and one that Radian6 has enthusiastically embraced.

Our customer success team has been developing frameworks, paths, and methodologies to help Radian6 customers make the most of our platform, and our social strategy team has helped frame those practices through the lens of social media. Today, I’m delighted to welcome the newest member of our social strategy team. Drum roll, please…

As of April 25, David B. Thomas will join us as Director of Social Strategy. He’ll be digging in right away to continue development of our adoption and customer success roadmaps, capture and share industry best practices, and work directly with our customers to help marry their social media initiatives with the capabilities and potential of our platform. And of course, as an active blogger, social media communicator and speaker, Dave will continue to share his thoughts and experiences through all of the familiar content channels you’ve come to know from us here at Radian6.

Dave brings a solid background in enterprise social media, and we’re excited to have his expertise and social business savvy in the Radian6 arsenal. As Social Media Manager for SAS, the business analytics software company, Dave directed the company’s global social media policies, strategy and training. As Executive Director at social media agency New Marketing Labs, Dave worked with clients on social media strategies, and developed new product and service offerings for enterprise customers. He’s also got journalism chops in his past as a former reporter for the Chapel Hill (N.C.) News, and led online marketing for a leading independent record label. All told, Dave brings us 20+ years of marketing, communications, and online experience.

I’ve known Dave for a few years now in the business world (and I’m quite sure our collision is due to social media itself), seen him speak, laughed at his razor-sharp wit, and read his excellent book (The Executive’s Guide to Enterprise Social Media Strategy) . Our entire team – especially me – is excited to have his expertise and enthusiasm on board, and we’re quite sure you’ll find him a great asset to your work with Radian6.

You can read more about Dave on his blog, and find him on Twitter at @davidbthomas.

Please join me in welcoming Dave to the Radian6 team!

Tags: David B. Thomas, Director of Social Strategy, Radian6 Social Strategy, Radian6 team