Where in the World is Radian6?
By: Lindsay Bell
What time is it? It’s time to find out where in the world we are going to be in the next couple of weeks! As any social media enthusiast knows, being a practitioner is not just about sitting behind a desk – it’s about sharing, meeting, talking and learning. Guaranteed that if someone took the time to crunch the numbers, travel woes would be the number one tweet topic on any given day. But events and conferences are always important and usually more fun than a barrel of monkeys, so on that note, read on:
Next week sees Radian6′s Jon McGinley, Director of Marketing, and Rob Begg, Director of Sales Support shuffling off to Ottawa for MARCOM. An annual look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators, it’s a chance to mix and mingle and catch some great talks by social media thought leaders like Brian Solis, Christopher S. Penn, and the aforementioned Rob Begg himself.
Next up is Measure Up, focusing this year on The New World of Marketing Analytics: The Integration of Traditional & Social Media. Held in Boston, June 6th – 8th, the event bills itself as ‘the world’s most comprehensive cross-dimensional view of marketing measurement best practices’ and says that ‘…the event is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. The event will focus on return on investment (ROI) as it relates to online activities; specifically, Social Media.’ Social media ROI is a hotly debated topic, and one that’s of particular interest to our own Director of Community, Lauren Vargas, who will most certainly be there!
No sooner has Radian6′s Rob Begg (Director of Sales Support) unpacked his suitcase after Marcom, he’s packing it up again and heading to – I’m not going to lie, I’m jealous – New Orleans. The home of Mardi Gras and the famous French Quarter hosts The Enterprise Council on Small Business from June 6th to 8th. This is an annual gathering of senior marketing and sales executives who specifically target the small business segment, and will provide attendees with an understanding of the new digital technologies at their disposal, how small business owners are using them, and how marketers can use the technologies most effectively.
Around mid-month it’s back to Boston, and a chance to connect with Radian6′s Director of Social Strategy, David B. Thomas, at the MarketingProfs B2B Summit June 14th and 15th. What is interesting about this event is that it’s geared literally for everyone, from the newbie to the pro, with their sessions grouped in easy to follow, colour coded blocks. For example, if you’re new to a marketing discipline, or need to get back to the basics, attend the Explorer sessions (green); looking to discover new ways to improve your current campaigns? Then the Adventurer sessions (blue) are the way to go. And if you’re an advanced marketer whose campaigns have already been across the sea and back, then you might want to focus on the Globetrotter series of presentations (orange). Radian6 is a proud sponsor, and we’re certain you’ll enjoy meeting and listening to David, as well as everything else this conference has to offer.
