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July 2011


Social Customer Service vs. Community Engagement

The lines dividing social customer service and community engagement are often blurred. In many respects providing customer service online is a form of engagement but there are some distinct differences... Read More

How To Lose Link Credibility On Twitter

Do you love sharing links on Twitter? Content and link sharing on social sites has skyrocketed in recent years. According to a recent eMarketer report, “60% of all messages on... Read More

The 5 W’s Series: Post Event Report

Co-written by Melanie Thompson, Community Analyst After the Social 2011 event, we wanted to take a look at the overall picture of what happened. After a few good nights of... Read More

Joining the 'About' Conversation Party

Ever find yourself in a crowded room where you only know about half the people around you? Some people walk up and directly talk to you, others you reach out... Read More

The @ Reply: Why Engagement Is Crucial

Digital. Engagement. Social. Proactive Customer Service. The list goes on. Many buzz words are circulating at the moment, and companies are under pressure, more so than ever, to be present on social networks.... Read More

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