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August 2011

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Dreamforce 2011: Day One Debrief

Engagement, News & Events / August 31, 2011 / 1353311 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fdreamforce-2011-day-one-debrief%2FDreamforce+2011%3A+Day+One+Debrief2011-08-31+18%3A42%3A20Amanda+Nelsonhttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13533

Walking by downtown San Francisco’s Moscone Center revealed an awe-inspiring sight. The massive sea of eager faces blanketed the streets with the blue backdrop of the Dreamforce 2011 color scheme.... Read More

Dreamforce 2011: Higher Ed Summit

Strategy / August 30, 2011 / 135220 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fdreamforce-2011-higher-ed-summit%2FDreamforce+2011%3A+Higher+Ed+Summit2011-08-31+01%3A03%3A31Genevieve+Coateshttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13522

One great thing about having a strong community-driven company is being involved in efforts like the Salesforce Foundation Higher Ed Summit that took place yesterday as a pre-event for #DF11.... Read More

Metrics, the Metric System & a Guy I Met Named Rick

Measurement / August 30, 2011 / 134818 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fmetrics-the-metric-system-a-guy-i-met-named-rick%2FMetrics%2C+the+Metric+System+%26+a+Guy+I+Met+Named+Rick2011-08-30+18%3A00%3A21Meg+Fowlerhttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13481

I’m only a fan of measurement sometimes. When it comes to things like gauging the effectiveness of a digital campaign, figuring out if the content on a website is actually... Read More

Say the First Thing that Comes to Mind when you Hear the Word Measurement

Measurement, Social Media / August 30, 2011 / 134922 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fsay-the-first-thing-that-comes-to-mind-when-you-hear-the-word-measurement%2FSay+the+First+Thing+that+Comes+to+Mind+when+you+Hear+the+Word+Measurement2011-08-30+09%3A00%3A17Amanda+Nelsonhttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13492

Markings on the kitchen wall as a child grows. Adding chocolate chips in a cookie recipe (and dumping in a few extra for good measure). Filling a test tube to... Read More

Analyzing Your Process

Measurement / August 29, 2011 / 134730 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fanalyzing-your-process%2FAnalyzing+Your+Process2011-08-29+18%3A46%3A39Genevieve+Coateshttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13473

After the metrics have been defined, the report has been designed and the processes have been nailed down to an easy repeatable system, there is still something more that you... Read More

From Reactive to Predictive Analytics

Measurement / August 29, 2011 / 134563 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Ffrom-reactive-to-predictive-analytics%2FFrom+Reactive+to+Predictive+Analytics2011-08-29+13%3A00%3A27Sullivan+McIntyrehttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13456

Think of analytics and you probably think about working with data that already exists to deal with past events. The social data that sales, marketing, customer service and insight teams... Read More

Personalize, Customize and Analyze

Measurement / August 26, 2011 / 133026 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fpersonalize-customize-and-analyze%2FPersonalize%2C+Customize+and+Analyze2011-08-26+17%3A01%3A08Trish+Foranthttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13302

Social media metrics do not have to be complicated even if it is still a bit controversial. You are already doing many forms of measurement with your traditional media projects.... Read More

Walking While Engaging: Radian6 Mobile App

Uncategorized / August 26, 2011 / 1337636 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fwalking-while-engaging-radian6-mobile-app%2F+Walking+While+Engaging%3A+Radian6+Mobile+App+2011-08-26+15%3A58%3A25Genevieve+Coateshttp%3A%2F%2Fradian6.mmdevreview.com%3Fpost_type%3Dplatform-blog%26%23038%3Bp%3D13376

If you haven’t already visited the iTunes or App store to download the Radian6 Mobile Application, now is your chance! Today, we share an overview of the new app and... Read More

Strategery and Analytics

Measurement / August 26, 2011 / 133632 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fstrategery-and-analytics%2FStrategery+and+Analytics2011-08-26+13%3A42%3A49Amanda+Nelsonhttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13363

Nichole Kelly is known as a powerhouse on stage, leaving influential and actionable social media metrics strategies on the floor of every conference she graces. She is Master of Strategery... Read More

Social Media Success Begins and Ends with Analytics

Measurement / August 25, 2011 / 132805 Commentshttp%3A%2F%2Fwww.radian6.com%2Fblog%2F2011%2F08%2Fsocial-media-success-begins-and-ends-with-analytics%2FSocial+Media+Success+Begins+and+Ends+with+Analytics2011-08-25+22%3A22%3A40ChuckHemannhttp%3A%2F%2Fwww.radian6.com%2F%3Fp%3D13280

The foundational element of successful digital programs is listening. For the last several years, this blog and others have espoused the value of listening. It’s a proactive engagement mechanism to... Read More