One of the things we are most proud about at Radian6 is our customers. They are always innovating, improving and finding new ways to use our platform. We decided that we wanted to share their success stories with our community, and who better to tell their own story then our customers?

These success stories enable others to learn from innovation and gain insight into what is possible.

We are pleased to present the first in a series of case studies and webinars that feature our customers and their stories. GNC, the world’s largest vitamin and supplement retailer, devoted exclusively to helping its customers live healthy and meet their fitness goals, has generously agreed to share their social media adventures with us. Their Social Media Director, Chris James is somewhat of a veteran in the social media space and was thrilled to join the team at GNC and help expand their social strategy. Chris understands the value of building strong communities online, he saw very early on that health and wellness is a hot topic on the social web and that consumers are looking for information, suggestions and support. And without a strong GNC presence on the social web, they were missing the chance to engage with these consumers and help them achieve their goals.

Armed with a winning social strategy and a fantastic leader, GNC has been able to build a strong community of customers, thought leaders and fitness professionals. The results have been truly inspirational. I invite you to learn more about what GNC has been doing and how they have been successful, in our most recent GNC Case Study.

And please join me on August 23rd at 2pm EDT when I chat with Chris in our live webinar about GNC’s social media successes, some unexpected benefits to listening and what’s next for GNC. Register here!

Tags: Case study, communities, gnc, Webinar