August 24, 2011
Welcoming Jeffrey L. Cohen to the Social Strategy Team
By: David B. Thomas
Since joining Radian6 almost four months ago, I’ve learned one thing from our customers and community: enterprise companies have an insatiable desire for real-world, proven, practical social media strategy information and resources. They’ve heard the 101. They know they need to join the conversation. They don’t want the why, as our CMO David Alston would say, they want the how.
So I’m very happy to announce a new member of our Social Strategy team who will be helping give our enterprise customers the how. Jeffrey L. Cohen is an experienced marketer, social media strategist, content creator in a multitude of formats and soon to be a published author. I first met Jeff when he interviewed me for SocialMediaB2B.com, and I’ve been recommending it as a top resource ever since.
With experience on both the client and agency sides of marketing teams, Jeff brings more than 20 years of strategic marketing counsel and social media expertise to the Social Strategy team. He has developed social media and marketing strategies for companies in industries from manufacturing to renewable energy, and is known for providing practical and actionable advice to marketers. This is the how.
As the co-founder and managing editor of SocialMediaB2B.com, Jeff dispenses more of the how to readers of one of the leading sites about social media for B2B companies. Jeff is a highly regarded speaker who presents at national conferences and events about topics including the changes social media has brought to business communications, business blogging best practices and a basic introduction to social media for B2B companies.
Jeff will work with me, our sales teams and Customer For Life teams to make sure we’re giving them what they need to connect their social media activities to the bottom line. He’ll also collaborate with our Community team to make sure we’re sharing what we’ve learned.
You’ll see Jeff’s posts on this blog before too long, and you’re likely to run into him at a social media conference. You can also find him on Twitter at @jeffreylcohen.
[...] a social strategist. If you are interested in what I will be doing, you can read about it on their social strategy blog. I am excited to be working with Dave Thomas, someone I began stalking when he was social media [...]
[...] Jeffrey L. Cohen joins Radian6 as Social Strategist where he will work with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advise them on how social media marketing, communications and engagement can help them meet their business objectives. Submit a new hire: [...]
[...] Jeffrey L. Cohen joins Radian6 as Social Strategist where he will work with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advise them on how social media marketing, communications and engagement can help them meet their business objectives. Submit a new hire: [...]
[...] Jeffrey L. Cohen joins Radian6 as Social Strategist where he will work with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advise them on how social media marketing, communications and engagement can help them meet their business objectives. Submit a new hire: [...]