Charlie Sheen has had a rather interesting year, both personally and professionally, so when he joined Twitter on March 1^st, 2011 it was not surprising to see that he quickly gained followers (you can find him @CharlieSheen). Everyone was anxious to see what he would do or say next.  But few expected that after only 25 hours and 17 minutes on Twitter he would have one million followers. Sheen now holds the Guinness World Record for reaching one million followers faster than anyone else in Twitter history. And as I write this, Sheen has over 4.8 million followers, and counting.

Social media has played a big part in Sheen’s recent notoriety, he has trended on Twitter a number of times, he made #winning and #tigerblood household expressions, and there are thousands of blog posts and various parody videos on YouTube. It made Sheen the perfect candidate to be roasted on Comedy Central’s Celebrity Roast series. The Charlie Sheen Roast aired on September 19^th and according to Inside TV, brought in 6.4 million viewers – making it the most watched roast ever.

Comedy Central and Omnigon worked together to add a social element to the Charlie Sheen Roast  and the results were fantastic, check out our Charlie Sheen case study on how they were able to make the roast a social and #winning event.

Tags: charlie sheen, comedy central, omingon, twitter