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Frontier Airlines: Using Social Media to Reach Customers and Make it Right



Frontier Airlines Caribou LogoFrontier Airlines is currently in its 18th year of operation, they have more then 5,500 employees and they operate more than 500 daily flights from Denver International Airport, Milwaukee’s General Mitchell International Airport and Kansas City International Airport. Frontier flies to more than 80 destinations in the US, Mexico and Costa Rica. With that number of daily flights, it means that Frontier has thousands of customers depending on them each day. And this is something that the team at Frontier takes very seriously.

Anyone who has ever traveled understands a few things. It takes a lot of people working together to get you from point A to point B, and there are a number of things that can prevent you from getting to your destination that are beyond anyone’s control, including the weather. Weather has been causing flight delays and cancellations for as long as planes have been in the air, and when weather strikes the airlines have always been left scrambling, trying to alert passengers and help them make other arrangements. It usually meant customers had to stand in a long line at the airline counter or wait on hold to speak with a customer service representative. But for the team at Frontier Airlines those options no longer seemed like enough. They realized that their customers were using their smart phones to access Facebook and Twitter on the go, and Marco Toscano, Sr. Manager Social Media for Frontier, saw a very big opportunity.

Learn more about how Frontier is taking customer service to the social web in our case study here, and please join us on October 20th, at 2pm EST when we talk with Marco Toscano about how social media is helping Frontier gives their customers the best travel experience possible.

Register for the webinar now

 



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About the author Sarah Carver is Product Marketing Manager at Radian6. She focuses on customer stories and loves to share our customers' success with others.


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