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November 2011


Bridging the Gap of B2B Social Media Measurement

Measurement / / 0 Comments
Many B2B companies struggle to measure their social media results, and wind up tracking insignificant metrics like number of followers and fans, or in some cases measuring and reporting on... Read More

Introducing Salesforce Social Hub™ and Radian6 for the Service Cloud

Uncategorized / / 0 Comments
The most important part of social media is the ability to engage with many people at once. Through this method of engagement you can escalate crisis issues, respond to customer... Read More

Give Your Brand a Voice with Social Media

Engagement, Strategy / / 99 Comments
“Service with a smile,” has long been the mantra of corporate leaders and sales people. Successful businesses add depth and value to their organization by delivering a solid product or... Read More

Social Media, Motorsports and Marketing To the Next Generation

News & Events, Trending Topics / / 18 Comments
Engines are purring and all that is missing is the sound of mighty machines whizzing on by. The NASCAR Motorsports Marketing Forum is officially underway and the talk tracks thus... Read More

Social Media Crisis Management: What American Airlines Should Do Now

Strategy / / 6 Comments
Whether you are in the travel or aviation industry or not, it is possible by now you have heard the wildly circulating news about American Airlines. With over 20 thousand... Read More

Social Media Marketing and Monitoring on Cyber Monday

Strategy / / 36 Comments
The numbers are in. Techcrunch shared that the sales from yesterday’s Cyber Monday are up 30% from last year. While the increase could be due to consumers finding smart tips... Read More

3 Tips For Social Media Travel Recommendations

Engagement / / 0 Comments
Social media has been helping travelers solve customer service issues, get questions answered quickly,  and even interact with their favorite travel brands. It is no surprise that many people on... Read More

House Party: Turning Social Media Feedback into the Life of the Party

Engagement / / 0 Comments
House Party makes it easy to have a party in your own home and get exclusive access to awesome products for you and your friends. Their parties are sponsored by the... Read More

Finding your industry’s Social Media Influencers

Product / / 54 Comments
The healthcare and pharmaceuticals industry is still largely finding its footing in the realm of social media. FDA regulations and privacy considerations still have some in the industry hesitant about... Read More

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