House Party makes it easy to have a party in your own home and get exclusive access to awesome products for you and your friends. Their parties are sponsored by the brands consumers love, such as PlayStation, McDonald’s, Kraft Food and Ford. By hosting, you and your guests get to try their products and receive an incredible Party Pack chock full of goodies. And with the use of social media, all you have to do is provide feedback to House Party on the products you had a chance to try.

The team at House Party has been keeping very busy; their clients see the value and benefits of having customers try their products and share that experience with friends and families. And now with the power of social media, party hosts are now able to share their feedback with their social media followers as well. Twitter has given House Party that chance to connect with party hosts, potential hosts and fans. And by using Radian6, the team at House Party is able to organize these conversations, engage with followers, gain additional insight and findings that have proved invaluable for their clients.

Check out our latest case study on how House Party is using Radian6 and social media.

Sarah Carver is Public Relations Manager at Radian6. She is always inspired by great customer stories. Find her on Twitter at @sarahcarver12.

Tags: Case study, engagement, house party, twitter