Since 2005, consumers have been flocking online in huge numbers to shop on the Monday following Black Friday. And so, Cyber Monday was born. Over the past six years, Cyber Monday and online shopping has continued to grow in popularity. It has been reported that this year 40% of consumers plan to shop on Black Friday, and 39% plan to shop online this Cyber Monday. With the steady growth of online shopping, it is no surprise that more and more retailers are using social media to help share the details of their sales and promotions.

The potential of Cyber Monday spans beyond the traditional retailers, and Pizza Hut saw this opportunity. Using social media to share a special 20% off promotion, the digital team at Pizza Hut is taking advantage of the increase in online traffic to show customers that ordering online at PizzaHut.com has a lot of great advantages. Pizza Hut has become a socially-engaged enterprise and they are using Radian6 to make the most of opportunities like this.

Learn more about Pizza Hut’s Cyber Monday promotion here and if you are looking for some great pizza on November 28^th after a busy day of online shopping, check out Pizza Hut on Twitter or Facebook to take advantage of a great deal.

Where will you be shopping this online season- in the store or online? Let us know how you tackle your holiday shopping.

Sarah Carver is Public Relations Manager at Radian6. She is always inspired by great customer stories. Find her on Twitter at sarahcarver12.

Tags: black friday, cyber monday, intermediate, online shopping, Pizza Hut, twitter