Last week I shared a post about my trip to Relish Gourmet Burgers, a small business that is using social media to grow their business and build a strong community of supporters. It made me wonder why more small businesses aren’t taking advantage of social media for their business, and in my search to learn more about this topic, I found a great study from BMO on how Canadian Businesses are using social media to increase profits. The study states that half of Canadian businesses believe that social media has the potential to increase their profitability, but only 29 percent of small businesses are actually taking advantage of these opportunities.

It would seem that there are some obstacles that are preventing small business owners from incorporating social into their marketing efforts. Rivers Corbett, CEO of Relish, can help others overcome these with some of the lessons he has learned. Check out this video to learn how he made social part of the plan from day one and how it has paid off.

And if you would like to learn more about how social can work for small businesses take a look at our case study.

Tags: Advertising, food and beverage, hospitality, Marketing, SMB