The Customers Behind the Social Media Stories
By: Sarah Carver
I am always excited to learn about our customers’ social media successes and achievements with our platform. I had the pleasure of spending last week visiting some of our customers to learn more about what they are doing in the social media space, and chatting with them about the opportunities that exist in social media across different industries.
Over the coming weeks, I will be sharing stories, videos and photos from these visits, but in the mean time, here is a sneak peek at some of the innovative things our customers are doing.
Omnigon Communications is a creative team of experts helping their clients transform the way viewers interact and engage with traditional sporting events and major television events like the recent Charlie Sheen Roast.
Comcast is leading the way in social customer service. The Comcast Cares team is a truly dedicated group that believes in putting their customers first. I got the chance to sit and talk to them about how social media is changing the way they engage with customers and how they have seen customers become friends.
The United Nations Development Programme is using social media to make a real difference in communities all around the world. One of their latest projects, “One Action against Poverty”, is helping citizens across the globe in the fight against poverty, and social media has given these citizens, and the UN, the power to share their efforts and inspire others.
And my last stop found me in the “sweetest place on earth,” Hershey, PA. It was a great visit with Hershey’s; they are connecting and engaging, sharing ideas, recipes and lots of delicious candy with their customers. They are working to ensure that their customers’ voices are heard throughout the organization and the benefits of social listening and engagement are apparent.
Stay tuned as we share how these customers are using Radian6 to make an impact on their organizations and their industries.
Tags: charlie sheen, comcast, Customer service, engagement, hershey, omnigon communications, united nations
