Social media campaigns can be tasty, effectively filling, and a mouth-watering opportunity. In many ways, they’re like bacon. Often referred to as “meat’s candy” or the “gateway meat for vegetarians,” bacon is truly unique. You can cure it, it cooks in itself and can work its way into everything from sandwiches and salads to martinis and desserts. Moreover, the process of making bacon, much like the strategic development of a social media campaign, is an intensive craft that requires skill and dedication.

It is with these similarities that I was inspired to cook up these 30 ways social media campaigns are like bacon.

1. Both require a skilled, dedicated process
2. Both can sizzle
3. They have tasty variety
4. They can be cooked differently by different chefs
5. They are made of many layers
6. Both can nourish your community
7. Both can excite your community
8. Both can make your community hungry for more
9. They can go bad
10. You can under cook them
11. You can overcook them
12. They work well when mixed with other things
13. Both can be the main dish
14. Both may be a side dish
15. They can be extraordinary
16. You can make it yourself
17. You can buy it off-the-shelf
18. Both can be very hot for a period of time
19. They can be enjoyed morning, noon and night
20. You can serve them up multiple ways
21. They can be incubated
22. They can be sliced and diced
23. They thrive on fans or followers
24. You can give it a taste
25. You can share it
26. Both can stick
27. No two are the same
28. They can elicit conversations
29. They can be measured
30. They require monitoring

No matter how you cook it, make sure your social media campaigns are crispy and fresh. Whether you mix it into an existing recipe or make it the main ingredient of your dish, both bacon and social media campaigns can be a way to yield better-tasting results.

How will you cook up your next strategic campaign recipe? What other comparisons would you attribute to social media campaigns? Share your thoughts here!

To learn more about social media campaigns, check out our latest eBook, Four Steps to Integrating Social Media into Successful Campaigns.

Tags: Advertising, bacon, Community, engagement, Marketing, monitoring