Social media is making an impact on consumers’ purchasing decisions, so what does that mean for your business? And what does the future hold for your marketing, PR, HR, fundraising and other campaign efforts? With 2012 nipping at our heels, this month’s eBook, Four Steps to Integrating Social Media into Successful Campaigns, will guide you across the social media landscape to see how this revolution is influencing campaigns. Don’t worry. We’ll take the scenic route!

We’ve divided December’s eBook into 4 helpful steps:

Understand the Changing Landscape – In this chapter we share:  How the social media revolution has changed the campaign landscape, along with the top 5 changes to campaigns that have occurred as a result of social media.

Get to Know the Social Consumer – In this chapter we share: How to leverage engagement and increase sales by understanding the mind of your customer. We also share a few case studies, statistics and an infographic on the science of sharing.

Create a Social Campaign – In this chapter we share:  How to create social media campaigns that meet bottom line objectives. We also ask you to ask yourself some important questions, such as:

• What parts of this campaign could benefit from social interaction?
• What is the call to action and how can that be answered online?
• How will this campaign generate an audience?

Make it Memorable – In this chapter we share:  How to stay ahead of your competitors including real world examples and case studies, plus an entire section on Social Media ROI.

You have new and exciting opportunities to create successful campaigns using social media. Understanding how the social media revolution has changed the campaign landscape will help you plan innovative campaigns to achieve your business goals. This month’s eBook, Four Steps to Integrating Social Media into Successful Campaigns, will send you forward with renewed focus. We hope you enjoy it!

Trish Forant is a Community Manager at Radian6. She’s also a PR and communications professional who tweets about social media and blogs about her adventures in sunny, South Florida. Connect with her on Twitter at @Dayngr.

Tags: EBook, HR, Marketing, nonprofit, PR, Social Media Campaigns, social media ROI, Social Strategy