Consumers use social media to get the information they need quickly and efficiently. A quick scan of Facebook notifications. Skimming a Twitter feed. A two-minute LinkedIn group visit. Done, done and done.

In order to meet the needs of the fast-moving social consumer, your content – whether it’s an eBook, presentation, blog or something else – needs to be just as quick and efficient. But with all your great insights and educational information to share, how can you make it snappy? Here are some helpful (and quick) tips. And they’re all individually tweetable.

Grab their Attention

• Headlines: short, sweet and smart Tweet
• Tips, tricks and how-tos: write how users search Tweet
• Ready, set, GO! Summarize your purpose from the start Tweet

Get to the Point

• Share insights ASAP Tweet
• Put essential elements first Tweet
• Be clear and definitive Tweet

Support your Story

• Supporting information should follow in order of diminishing importance Tweet
• Ensure readers can stop anytime and still come away with the essence of a story Tweet
• Prove your points with internal and/or external expert links or quotes Tweet

By understanding the mentality and needs of your audience, you can effectively and successfully deliver content. Not only will your consumers enjoy reading it, but you’ll smile at the exposure and feedback that your content receives. And those are some tweetable results.

Learn more about social consumers in this month’s eBook and how to write effective content in this eBook. What other tips help make your content sing? How is your community responding to what you write?

Tags: Brand, consumer, intermediate, Marketing, PR