When you’re on stage performing Improv there’s a tried and tested rule to keep a scene going, never say, “No.” On stage, your always encouraged to say, “Yes and…” or “Yes but…” but never, “No.” The idea is that by doing this, you’ll always keep the conversation going and give those you are on stage with more material. This little rule can help you when you dig into connecting with your social consumers through your social media campaigns.

Think about your social consumers – are they out there waiting for your campaign messages? They aren’t just waiting for a message to read, but something they can respond to. Take that into consideration and always say, “Yes” to your social consumers. What does it mean to say yes in social? Here’s a few ways to always keep the conversation going and give your social consumers the “Yes” answers they need.

• Expect feedback and be ready to respond.
• Always have follow up information ready to share.
• Start the conversation with a question that doesn’t just prompt a yes or no.
• Connect your social consumers together so they can have a discussion amongst themselves.

Saying yes to your social consumers will help to make sure you are always keeping the conversation around your brand, product and community.

How do you keep the conversation going? How do you engage with your social consumers? What ways do you say “Yes” to your social consumers?

If you liked to read more about connecting to your social consumer, check out Chapter 3 of this month’s eBook!

Tags: campaign, improv, social consumer