Today’s world has become more connected and more accessible then ever before. Long gone are the days when distance made communications a challenge or struggle. We now live in a world where millions of people carry the Internet in their pocket and staying in touch is as simple as the click of a button. And with this privilege comes the power and the responsibility to help create positive change. The United Nations Development Programme (UNDP) believes that by working together we can help to eliminate poverty and end hunger, that if we all take one action, we can be a force for change. From this idea their campaign “Take One Action Against Poverty” was born.

The team at the UNDP saw the power and opportunity that social media offered their organization; it was a chance to reach citizens in the over 177 countries and territories. It was a chance to engage citizens, mobilize their supporters and volunteers, and take real steps towards change. Take One Action is a simple concept: if each person were to take one action against poverty, against hunger, against suffering, we could help make a dramatic difference in the lives of so many. The goal was to document these efforts and share them across various social media channels, the hope was that these images would inspire and motivate others.

The results have been remarkable – watch as Silke Von Brockhausen, Social Media Manager for the UNDP, explains the project and how they are using Radian6 to help track their efforts and engage with their supporters around the globe.

And with that, I would like to wish everyone a very happy holidays and as we look towards 2012, consider what is possible for the coming year – what are you capable of achieving this year? What will your one action be? 

Tags: Case study, Community, engagement, Social Media, take one action against poverty, united nations