Chase knows that when it comes to allocating charitable dollars, no one knows better than people who are using the services. That’s why Chase Community Giving (CCG) uses social media and relies on its nearly 3 million Facebook fans to help decide which non-profits should receive grant money.

This year, they’ve made the project even better with the American Giving Awards, a televised celebration of community heroes. Chase is encouraging everyone to go online between December 1 – 8, and like their Facebook page in order to vote in the competition.  Chase is also encouraging voters to discuss their favorite charities online using the #chasegiving hashtag on Twitter.

One of the five competitors for the American Giving Awards is Let’s Get Ready! This organization aims to expand college access for motivated, low-income high school students by providing them with free SAT preparation, as well as college admission counseling.

In order to reach more potential voters, Let’s Get Ready! has teamed up with Viral Technologies, a market intelligence company, to find out what people are saying about their charity online. Viral Technologies will be using Radian6 to uncover conversations, track and engage with influencers through the duration of the contest.

We’re excited to lend a helping hand to organizations that work so hard to improve our communities, and can’t wait to tune into the American Giving Awards when they air live on NBC, on December 10^th.

Want to learn more about how Viral Technologies is helping Let’s Get Ready! track online conversations? Check out our case study.

Sarah Carver is Public Relations Manager at Radian6. She is always inspired by great customer stories. Find her on Twitter at @sarahcarver12.

Tags: amercian giving awards, charity, chase, HigherEd, let's get ready, NBC Universal, non-profit, social media case study, social media in higher education, `