You’ve read social media comparisons before but when it comes to strategy, have you ever stopped to think about social networks are like your crazy ex?

Both had you enamored at first, and then you realized how much time and effort it was going to take to keep things going.

Thrilling, exhilarating and sometimes a little scary, here are 20 ways social media is like your crazy ex.

1. Neither should be left unattended
2. Both require plenty of attention
3. Ignoring them can be a really bad idea
4. You don’t want to mess with them when you’re drunk
5. You probably shouldn’t leave your kids alone with them
6. They can be totally addicting
7. They can feed your ego
8. They can build you up
9. They can tear you down
10. They can be fickle
11. They can give you a false sense of security
12. They can make you fall in love with them
13. They can drive you a little crazy
14. Both can be exciting
15. They’re accessible 24/7
16. You remember exactly what drew you to them in the first place
17. They can surprise you in unexpected ways
18. You should have a plan before you approach them
19. Both should be monitored
20. Much like your crazy ex, you shouldn’t rely on social media for all your needs

Though this post was meant to poke fun, social media for business is no joke. Like any relationship, the ones you have cultivated through social networks and new media require nurturing in order to be successful and stand the test of time.

What made you fall in love with social media? Has your relationship with social media grown and gotten better over time or are you frustrated and leaning toward a break-up? What would you add to this list?

Tags: Brand, intermediate, monitoring