This week was a big community management discussion thanks to the third annual Community Manager Appreciation Day on January 23. But we celebrate community management every day given its impact and important role in our enterprise social media strategy.

As with past weeks, we’re highlighting the people who are engaging in social media, creating a human connection with our community (or creating helpful content for them), and embodying a key element of our “Radian6-ness.”

This week we highlight two more Community Managers.

Genevieve Coates, Community Manager

If you’ve met Genevieve, then you know her theme song should be: “You’re Never Fully Dressed Without a Smile.” Gen tends to always be smiling, laughing or chuckling at something even when no one else has told a joke. She does have a serious side when it comes to the things she’s most passionate about, mainly her work at Radian6. Starting out on the Professional Services team for Radian6, Gen’s passion for reports, analytics and product development grew. Now as part of the Community Management team, she enjoys helping her colleagues and sharing a few smiles along the way.

In her spare time, Gen spends time in her new house reading, watching sci-fi and singing at the top of her lungs to every Broadway tune in existence. Most recently, she’s been spending her time writing down all of her own observations about life on her personal blog.

Rhiannon Cassin, Marketing & Community, UK

Rhiannon is one of the original and longest standing employees of Radian6 in the UK. She initially joined 6Consulting Ltd (the UK Radian6 partner) in September 2009. Throughout her time with the business, she has performed a variety of roles within the marketing and customer support teams.

Following the Radian6 acquisition of 6Consulting Ltd in March 2011, Rhiannon took responsibility for engaging with the Radian6 UK community and can be found most days responding to tweets and posts on behalf of @Radian6_UK.

Her experience in different teams and with the platform enables Rhiannon to offer expert help to the extended Radian6 community through the Engagement Console. With a background in media, Rhiannon has helped to develop and maintain the Radian6 community in the UK.

Rhiannon is passionate about listening to UK customer platform experiences and responding to their needs, as well as maintaining a good relationship between the platform users in the UK and the Account Executives through social media community management.

What’s your tip for successfully working with a social media community?

Gen: Social is no different than how we work together in every day life. If you really want to succeed in social, it’s to your best advantage to not look at your engagements as a means to an end but as a unique opportunity to get to know your customers and community in a way never possible before. Just spending some time talking and sharing ideas with the people that know your brand the best can give you endless amounts of ideas and information that you can use to improve not only your brand but your products and services.

Rhiannon: Being open, transparent and professional in the social media community has helped develop trust and respect for Radian6 in the UK. Radian6 users know they can tweet and post about the platform and get a quick and honest, but not rushed and panicked, response. Always being thankful to those who have taken the time to engage in the community and share blog posts and positive conversation is a great way to generate lasting connections with other social media users.

You can reach our team at community@radian6.com, or click on Rhiannon’s or Gen’s name for their Twitter handles. To learn more about Community Manager Appreciation Day, read our blog posts here.

Tags: Community, engagement, management