Financial services is a tough industry for implementing social media on account of the intimidating regulations, and community managers in Finserv compliantly strategize and work around these regulations on a daily basis in order to give their financial organization a warm, valuable voice. This provides efficient customer service, creating and sharing helpful content for their customers and community, and generally provides a friendly face to their company’s name.

On behalf of Community Manager Appreciation Day (#CMAD), here’s a few Finserv community manager rockstars that truly deserve a pat on the back.

David Nosibor

He’s Mazars Group’s in-house social media expert. When he’s not managing Mazars’ social media actions and engaging with the community, he’s busy providing internal training sessions on using social media and developing unique and innovative social strategies.

Veronica Ortega

Veronica is undoubtedly a community ambassador for SunTrust Bank. If you’ve ever been on a community thread discussing banking, chances are you’ve run into Veronica. She actively participates in community conversations while reading community threads and ensuring questions are answered, stimulating existing topics, and starting new industry-related discussions.

Dawn Melesko

Dawn from Webster Bank not only spearheads the development and execution of Webster’s social media strategy, but she is also educating Webster executives on how to use social networking effectively for business results. She engages directly with customers, and she’s consistently finding and creating new content to help Webster’s customers, which of course, increases positive sentiment and buzz around the bank.

These are a just a few of the financial industry’s talented and innovative individuals that respond to customers online – provide excellent customer service, engage with industry influencers, manage groups and forums, and most importantly – develop and foster long-lasting relationships with individuals within your community that will, without a doubt, create brand ambassadors.

Throughout today, Radian6 is supporting Community Manager Appreciation Day (#CMAD). Check this blog post and Twitter (@radian6) for more content around this day.

Tags: #cmad, community manager appreciation day, compliance, engagement, Financial Services