In Honor of #CMAD: Kudos to You, Agency Community Managers
By: Shannon Johnson
All community managers make the world a better place by giving their companies a human voice, resonating their customer opinions and feedback, embodying empathy, stimulating meaningful discussion, gracefully admitting when their company has made a mistake, taking pride in helping others, and eagerly solving difficult problems… among many other things. Being a community manager for any company isn’t always easy, but as Robyn Tippins of ReadWriteWeb puts it, “Community Management is the hardest job you’ll ever love.”
Today we’re acknowledging all of you who take customer service to the next level by representing your companies on Facebook, in forums, on blogs and beyond.
In addition, I’d like to give my very own high-five to all the community managers who work at agencies. You extra rule.
Here’s why:
Community managers who work for agencies are chameleons (hat tip to @TDJaxTim of Dalton Agency for putting it this way). They do all of the above, but for multiple clients across multiple industries – sometimes all within a given day. An agency community manager masters the ins and outs of each client’s industry and company, and then replicates that knowledge online through engagement with client customers and prospects. Agency community managers have to stay up to date on more industry news, and be able to toggle between their different communities at a moment’s notice. On top of all that, agency community managers may have to jump through additional hoops to get to the information their community needs since they’re external to the company itself.
Radian6 appreciates all that you’ve done to not only transform your clients into social enterprises, but educate and guide them all along the journey. Thank you for being nimble, for working long hours, and for bringing our industry forward (en masse).
If you work at an agency, go give your social media and community managers a big pat on the back. They deserve it!
Throughout today, Radian6 supported Community Manager Appreciation Day (#CMAD). Check this blog post and Twitter (@radian6) for more content around this day.
Tags: #cmad, agency, community manager appreciation day, engagement, Marketing, PR
